What the Heck is Strategic Communication?

What the Heck is Strategic Communication?

Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?

I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and/or a brand can use.

A while back I shared an analogy explaining the differences between marketing, advertising and public relations. Today, I’ve expanded on the analogy with visual comics.

Getting a Date Using Strategic Communication

What the heck is Marketing
What the heck is Advertising?
What the heck is Branding?
What the heck is PR?

Thank you, Chase Jarvis, for the visual inspiration.

Questioning the Value of Getting Things Cheap

Questioning the Value of Getting Things Cheap

Balance

Why is it a good thing to pay less than something is worth?

Why do we buy the story that happiness results from underpaying for something?

Often we can be so far removed from a product’s creation that it’s hard for us to understand the value of the thing we are buying. But, when we have first-hand evidence of the love, time and energy put into creating something, why would it feel good for us to undervalue it?

How do you feel when your time, energy or love is undervalued?

Get What You Give

If we believe that we get what we give, why would we choose to be ‘undervalued’ through actively undervaluing others?

Why would we not simply strive for a fair deal in our transactions – where both buyer and seller are respected and valued?

photo credit: dorkymum