Cooperation.
Examine your ideas around the act of exchanging. When you are buying or selling, what are you thinking about?
What if you approached the exchange of goods and services as a generous act?
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The type of economy you inhabit, as a customer and/or as a business, is yours to define. If you imagine a different kind of market society, and a different way of valuing the world, you have the opportunity to shape it. You are contributing to an integrity-driven economy each time you allow your values to drive your decisions.
Too often though, we betray our values when we find ourselves overcome by money pressures. In these moments, we see our integrity as a cost. But the true cost is acting on our price/profit-motivations, as we can make short-sighted choices that prove far more costly in the long-term.
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Perhaps you’ve noticed, but I don’t really do endorsements here. I just can’t get behind a person, a place or a thing that I haven’t experienced directly, and derived value from. How could I assure you of the value of something or someone I’ve never actually worked with? I can’t. So I won’t. And I haven’t.
This decision is despite ‘information’ otherwise insinuating that one could grow rich and buy a yacht if only they had some affiliate advertising on their site.
I love money, I do, but my focus is on value. And I will not support things just because I can profit from them. I am committed to associating with excellence, in every facet of everything I do. I can not ignore the cost to my business of promoting the mediocre, and not really helping people. It is not worth compromising my most prized asset, my integrity.
Two weeks ago, Mark Dykeman of Thoughtwrestling offered me a free review copy of his ebook on mind mapping.
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[tweetmeme] How much do you love them? In the business world, fantastical stories seem especially lauded.
It just sounds so good, and so easy.
You can’t blame me for wanting it, or wanting to believe in it.
I’m a gambler by nature. After all, I started my own business. I’m all about risky choices. And I can’t help but hear fanciful success stories and want to believe them.
The problem is, I don’t. They’re bullshit.
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[tweetmeme] Tactic = an action or strategy carefully planned to achieve a specific end
Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal.
No tactic, no matter how clever or cool, will keep a client coming back. The value your business creates will.
You, the person behind the business – you, the person creating and providing the product and/or service – are ultimately what will make your business grow or shrink, and make your clients true fans.
No enduring business I know of can thank their tagline, or their business name, or any of their ever-changing and evolving tactics for their sustained success. They may thank tactics for having helped garner them attention, but they see their sustained success is due to the value their business creates in the world.
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Stuff I ‘could’ help you with:
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It’s taken me 28 years to develop a very small understanding of my purpose in this life. Turns out it’s not an easy task to discover how you can best add value to the world and, in turn, how you can best receive it back.
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It is said that we have 3 dimensions of the physical world, theI, We, and It of consciousness,. There’s I, representing our Self, there’s We, representing how we feel with others and in our environment and then there is It, representing everything that is bigger than our Self and our World. Like the oil gushing into the Gulf of Mexico, or Russia.
This I, We, It is often expressed with the words the Beautiful, the Good and the True.
Tom Peters, a quirky and wise business writer argues there are 3 keys to business:
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A badge for your site to spread the Innerpreneurial love.
The idea is simple. I am an innerpreneur who wants to make a difference by helping other innerpreneurs to do just that. Here you will find ideas to grow your business and your world.
