It is Me, Tara Joyce!

Hi, my name is Tara. My closest friends call me The Teej (Tara Joyce -> TJ -> Teej). I am flattered that you want to know about me.

Isn’t it wonderful when you meet someone you feel connected to and want to get to know better?

Perhaps this page will get you loving me even more…

My Purpose

To promote the exploration of our goals, talents and values as a necessary strategy for making profit, creating value, and finding purpose. I believe in the unification of work and love.

Things I’m Passionate Doing

  1. Writing about meaningful capitalism, authentic branding, inventive living, technology, God, my inner critic and all the jazz in-between.
  2. Designing cool things with cool people.
  3. Exploring the world.
  4. Geeking out with computer, aka pixel-y, art.
  5. Talking about the things I’m most passionate about ... here’s a sample.

Where I’ve Been

In May 2008, at the age of 26, I decided to leave my corporate career in marketing and digital media so that I could shape a career out of what I wanted from business and life.

I did some soul searching (and still am), determined what I love to do and began shaping a business to measure up to those dreams.

Where I Am

Today, Elastic Mind is not the same business as it was when I began this journey. It’s constantly evolving and I’m writing Rise of the Innerpreneur as an expression of all I’m learning about growing a business, from the inside out.

I’m also making a few guest appearances around town

Check out the ink on The Teej.

Where I’m Going

I’m expanding into my vision and expressing my soul for all to hear. Watch me grow!


I bet you’re pretty cool. I’m pretty cool too.