I provide the empathy and creativity of a researcher & designer, the logic and goal-setting of a marketing strategist and the tech capabilities of a web wizard!

My Work Style

I believe in establishing a shared meaning between my clients and me. Starting with our first meeting, my aim is to create a feeling of confidence and trust, to encourage you to open up about your ultimate goal and the true mission for the project. Through open brainstorming and co-creation, I’ll empower you to use your creativity and visionary abilities to come up with a design direction that we’ll use in creating a design solution. We’ll use lots of different tools to find our answers, from mindmaps to word associations, to live mockups and colour searches. I’ll manage the design and construction process and ensure that we build a beautiful, simple and sustainable solution. I strive to be efficient, time-conscious and practical. I want to have fun while working with you, and I want to create a fantastic final product.

My Collaboration Style

I work with a few select clients over long periods. By doing so, I am able to concentrate on your big picture needs, and support you through the entire process of designing your marketing and communication tactics.

I’m hands-on, fun, practical and un-traditional and I’m here to give you long-term support to build your business online and off.

You’ll learn by doing. I’ll provide you with the information you need but it’s up to you to take that information and shape it in a way that is uniquely your own. I do not have the answers to your business dreams, but I can help you to discover those answers in your Self.

My Design Style

I believe in simple, beautiful and sustainable solutions that communicate strategically.

I don’t just to help you make things pretty. I’m here to help you determine what you need from a business perspective. I work with clients who understand the importance of strong, goal-driven work, and value what design can do for their business.

I see design as:

• visual, emotional, physical, spiritual
• the essence of the business
• shaping our experience
• applying creativity in a strategic way
• empathy and deep user understanding
• listening-learning-adapting

My Marketing Communication Style

Authenticity and trust are at the core of my approach. I believe it is our responsibility, as businesses and as brands, to put our client’s first and focus on creating great experiences for them. This means designing marketing and communication strategies that are driven by freedom of choice, transparency and shared value creation. This means telling the client what they need to hear, not what you want them to think.

I see marketing communication as the tool with which we navigate our way to a real value exchange.