Creations

Welcome to the Shop.

Pay What It’s Worth

The Ingredients of Integrity

Personal Branding

Personal Branding

Business is about relationships and who we are shapes our relationships. It’s the experience we create as business owners that brands people. The experience of us is what people remember.

It may be my formal education in Business and my experience in Marketing that drew me to the subject of Personal Branding, and it may be my own desire and need to know myself and my unique value. Either way, I have been researching, writing about, and practicing the art and science of personal branding since I started Elastic Mind in 2008 … and perhaps long before that. I’ve always been interested in unique characters, people who stand out and perhaps my emphasis on personally brand myself and my work is an extension of that.

This is what I have learned so far…

Articles:

MORE ARTICLES ON THE SUBJECT

Exercises:

For Brand Clarity


an exercise in discovering the essence of you and your brand

LOOK INSIDE, LEARN MORE & BUY


an exercise in identifying who I serve best and what they need to hear from me

LOOK INSIDE, LEARN MORE & BUY

For Design Clarity


an exercise in mapping out the goals of my online presence

LOOK INSIDE, LEARN MORE & BUY


an exercise in establishing your communication intentions

LOOK INSIDE, LEARN MORE & BUY

Innerpreneurship & Cultural Creativity

Innerpreneurship & Cultural Creativity

When I decided to start my own business in 2008, I discovered the marketing term ‘Innerpreneur’ and instantly identified with it, and became fascinated by it.

An ‘Innerpreneur’ is a business owner who uses their business to find personal fulfillment (creatively, spiritually, emotionally, and physically) and create social change. This lead me to explore the larger cultural phenomenon afoot, namely what was shaping this new breed of business owner, and the ideas they held about meaningful capitalism.

This introduced me to the Cultural Creative movement, and the millions of people throughout the world who had moved past the old paradigm of modern versus traditional thought and action.

This is what I’ve learned so far…

Foundation Articles:

Articles on Innerpreneurship:

MORE ARTICLES ON THE SUBJECT

Articles on Cultural Creativity:

More Articles on the Subject

Pay What It’s Worth Pricing

Pay What It's Worth pricing

Since 2009, I have been using a Pay What It’s Worth pricing system in my writing and communication design business. I ask for my customers to enter into a business exchange with me where they get to fairly determine the value they receive from my services and products, and to give accordingly. I do not ask for my customers to pay whatever they want nor what they can, rather I ask for them to determine the worth of the experience they’ve received and my contribution to it and to return this value.

Since discovering and employing the pricing approach, I have spent much time researching, writing about, and experimenting with it. This is what I’ve learned so far…

Books:

Pay What It's Worth: Building Your Sustainable System for Not Setting Prices

 

Exercises:

Is Pay What It's Worth Pricing For Me?

 

Foundation Articles:

Other Articles:

MORE ARTICLES ON THE SUBJECT

Tools for eBusiness:

These are tools I currently use or have used to sell my products and services, pay what it’s worth-style.

create your own PWIW ecommerce store

Name Your Price + woocommerce – when combined with the free ecommerce toolkit woocommerce, the Name Your Price plugin allows your customers to determine the price they pay for the goods and services they buy through your woocommerce-powered online store

sell your PWIW digital tool

Gumroad – this digital sales tool allows you to securely sell, store and distribute your digital products and let your customers to determine what to pay for them; this tool is especially good for selling ebooks, and when you do not have an ecommerce store on your website.

create a PWIW payment button

PayPal – using their donation button, on this page PayPal provides clear instructions on creating a PWIW payment button for your website.

create a recurring PWIW payment button

PayPal – using their donation button and their recurring payment (or subscription) settings, on this page PayPal provides clear instructions on how to create a PWIW subscription or recurring payment button for your website.

Cross My Heart

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I’m writing my first fiction novel! I’m envisioning it as a series of “Strange Adventure” stories. I’m still at a place where I don’t quite know how to talk about this baby, so I will leave you with this for now.

If you want to know when it’s ready to share, sign-up to receive the first chapter. I’m in the process of working on the first installment of Cross My Heart right now.


I’m also in the very early stages of playing with the online presence for the book, and if your curious, you can explore it here.

Communication Exercises

Communication Exercises

Exercises I have created to support you in designing your communications.

For Pricing Clarity


an exploratory checklist to support you in determining if Pay What It’s Worth (PWIW) pricing could work for you and your business

LOOK INSIDE, LEARN MORE & BUY

For Brand Clarity


an exercise in discovering the essence of you and your brand

LOOK INSIDE, LEARN MORE & BUY


an exercise in identifying who I serve best and what they need to hear from me

LOOK INSIDE, LEARN MORE & BUY

For Design Clarity


an exercise in mapping out the goals of my online presence

LOOK INSIDE, LEARN MORE & BUY


an exercise in establishing your communication intentions

LOOK INSIDE, LEARN MORE & BUY

Rise of the Innerpreneur

Rise of the Innerpreneur

cultivate the business within