Since 2009, I have been using a Pay What It’s Worth pricing system in my writing and communication design business. I ask for my customers to enter into a business exchange with me where they get to fairly determine the value they receive from my services and products, and to give accordingly. I do not ask for my customers to pay whatever they want nor what they can, rather I ask for them to determine the worth of the experience they’ve received and my contribution to it and to return this value.
Since discovering and employing the pricing approach, I have spent much time researching, writing about, and experimenting with it. This is what I’ve learned so far…
- Everything Has The Same Value
- Sharing the Responsibility of Not Setting Prices
- The Heart of Self-Worth
- A Taker’s Approach
Tools for eBusiness:
These are tools I currently use or have used to sell my products and services, pay what it’s worth-style.
create your own PWIW ecommerce store
Name Your Price + woocommerce – when combined with the free ecommerce toolkit woocommerce, the Name Your Price plugin allows your customers to determine the price they pay for the goods and services they buy through your woocommerce-powered online store
sell your PWIW digital tool
Gumroad – this digital sales tool allows you to securely sell, store and distribute your digital products and let your customers to determine what to pay for them; this tool is especially good for selling ebooks, and when you do not have an ecommerce store on your website.
create a PWIW payment button
create a recurring PWIW payment button
PayPal – using their donation button and their recurring payment (or subscription) settings, on this page PayPal provides clear instructions on how to create a PWIW subscription or recurring payment button for your website.