Business is about relationships and who we are shapes our relationships. It’s the experience we create as business owners that brands people. The experience of us is what people remember.
It may be my formal education in Business and my experience in Marketing that drew me to the subject of Personal Branding, and it may be my own desire and need to know myself and my unique value. Either way, I have been researching, writing about, and practicing the art and science of personal branding since I started Elastic Mind in 2008 … and perhaps long before that. I’ve always been interested in unique characters, people who stand out and perhaps my emphasis on personally brand myself and my work is an extension of that.
This is what I have learned so far…
- The Art of Your Business
- Ageism and Entrepreneurship: 5 Ways to Make Old Age Work in Your Favour
- “Better” Than You
- Attached to Who We Are
For Brand Clarity
an exercise in discovering the essence of you and your brand
an exercise in identifying who I serve best and what they need to hear from me
For Design Clarity
an exercise in mapping out the goals of my online presence
an exercise in establishing your communication intentions