Rise of the Innerpreneur
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The Story of Stuff

Story of Stuff

I watched this video almost a year ago and thought it was brilliant.

What it’s about and why you should watch it

It is a 20 min video (it goes fast, trust me), that breaks down and explains the world’s production and consumption patterns and how they affect the earth.

The Story of Stuff is explained so simply (both visually and orally), that it is impossible that the video not make a deep impact on the viewer. You’ll find it fascinating to understand the varying effects of extraction, production, distribution, consumption and disposal.

You’re won’t feel warm and fuzzy after watching it but, hopefully, it may actually provoke you to make a change in your own behavior. Or at least shock you a bit.

Still not convinced? Watch this teaser.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Why You Should Stay Away from FaceBook

If you are still thinking of joining the bandwagon, which I doubt, as an innerpreneur and shunner of trends, you are, take a look at this video on the massive privacy issues surrounding FaceBook.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Email Marketing Defined

Not exactly sure what email marketing is and how it can help (and hurt) your business?

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

How to Use Twitter to Promote Your Innerpreneurial Business

Tweet, Tweet, Pay Attention to Me!

Tweet, Tweet, Pay Attention to Me!

I have been resisting for a long time now but today I took the plunge and joined Twitter. I truly believe that social media is an extremely powerful tool for small business owners, let’s see what it does for Elastic Mind and this blog.

What is Twitter?

Twitter is described as a microblogging site. Essentially, it’s purpose is to inform your “friends” (I put friends in quotes because my real-life friends are nowhere to be found on Twitter. They aren’t web geeks or business owners) of what you are doing right now. Sound useless? I thought so too. But there are business benefits to it.

Here is a simple explanation of what it is.

How Twitter can help your small business

  1. Anyone mentioning your business, your brand, you, etc.
  2. People talking about topics that are of interest to you. For example, I searched “Innerpreneur”. There was nobody talking about it. So I search creative entrepreneur and found some like-minded souls.

I recommend downloading HubSpot’s amazingly helpful guide to using Twitter for business.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Inspiration to Run a Marathon

It is one of my life goals. I will, one day, run a marathon. In the meantime, I prefer to watch inspirational slideshows that make me want to do it even more.

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.