You have a choice in the kind of market economy you participate in.
The type of economy you inhabit, as a customer and/or as a business, is yours to define. If you imagine a different kind of market society, and a different way of valuing the world, you have the opportunity to shape it. You are contributing to an integrity-driven economy each time you allow your values to drive your decisions.
Too often though, we betray our values when we find ourselves overcome by money pressures. In these moments, we see our integrity as a cost. But the true cost is acting on our price/profit-motivations, as we can make short-sighted choices that prove far more costly in the long-term.