Natalie Cope: Innerpreneur Spotlight



Co-Founder of Bryt

Bryt Clothes | @Bryt_Clothes

I am:

Natalie Cope. I’m the co-founder of Bryt, pronounced ‘bright’ with James Foster.

My passion is for:

Designing great clothing products and putting a smile on people’s faces. Those are the two goals of the brand. It’s not enough anymore to get your clothing made in the UK (all ours is, down to the packaging) you’ve got to bring you’re A game and we have created a small niche. Bright coloured clothes only, hence the name Bryt. Perhaps not everyone’s cup of two but that’s 5% of the population that love a colourful statement piece is who we’re going after. 5% is good enough for us!

My business helps you:

Be brighter, be happier and more confident. To long are the days that fashion super powers don the magazines with blacks and greys. People feel they need to wear these bland colours to fit in with the rest of society. We want to be different. We want to be a beacon for change and stand up and say, “these bright clothes are about individuality, colour and self-confidence.”

My biggest challenge is:

Squeezing into the fashion industry. We’re are launching on Kickstarter on the 28th April. A big day. Hopefully we will burst onto the fashion scene with some zest! We are keeping things super simple by only releasing our first set of sock designs. 9 designs only to keep your choice easy. We’ve got 100’s of designs ready to go into production ranging from underwear and swimwear to everyday wear. But we figured keeping it super simple to start was our best bet.

I make a difference by:

Injecting outrageous colour into our designs. Hopefully I give our wearers a jolt. A splash of colour to lighten their day up.

I have lots of ideas about:

How to change the industry and be a very small niche. Bright colours only isn’t something the fashion industry has seen before but, we’re looking forwards to turning some heads.

I’ve learned:

The process of design, to sampling to production. What a whirlwind ride. Although I have been designing clothes and patterns for many years, I have never gone through the processes of creating my own clothes. And there is a lot to learn. Especially for us, because we’re a small fish in a big sea!

A favourite quote of mine:

Happiness is not something ready made. It comes from your actions. – Dalai Lama

I love this. So many people expect to be happy 100% of the time. That’s just not the way the world rotates. We all have ups and downs and that’s just fine. However, that doesn’t mean we can’t increase how happy and content we feel in general.

If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, please feel free to contact me.

Natalie Cope: Innerpreneur Spotlight

By Tara Joyce Time to Read: 2 min