Founder of Premier Crew
Concerned about the direction the world is going. We are relying on models of behaviour that are no longer fit for our actual situation. The paternalistic, top-down, command and control, growth centric, use and throw away, win or lose, ways of behaving are creating more problems that they are solving. Inequalities of all sorts are growing and big changes are needed or our future does not look pretty. My aim is to help organisations ...
Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to pay, is based upon the assumption of scarcity that permeates, and is the foundation of, our modern economy and economic theory. >> Read the rest of the article on Local Organics Food Co-ops Network's blog.
As my new book ...
Economic theory is based on the assumption of scarcity - why is that? Aren’t we, collectively, always creating and printing more money? It's not a limited resource, so why do we use it like it is?
We can't run out of it. It's not clean water. Or pandas. We make it, and we can always make more of it. So why should we believe and act like it's going to run out?
I make a conscious choice to live in a world of abundance, not scarcity. And that includes money.
In Paying What It's ...
After five years of experimenting with not setting prices, in Pay What It’s Worth: Building Your Sustainable System for Not Setting Prices, I introduce this pricing innovation and share integral strategies for creating a balanced exchange experience, empowering both your customer and you to fairly value what's being exchanged.
explore how an open pricing system with
Accountability. Norms. Disclosure.
creates and sustains a relationship of
Mutual benefit. Exchange. Connection.