Pay What It’s Worth: The Book
After five years of experimenting with not setting prices, in Pay What It’s Worth: Building Your Sustainable System for Not Setting Prices, I introduce this pricing innovation and share integral strategies for creating a balanced exchange experience, empowering both your customer and you to fairly value what's being exchanged. explore how an open pricing system with Accountability. Norms. Disclosure. creates and sustains a relationship of Mutual benefit. Exchange. Connection. ...
The Art of the Ask
Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It's Worth Collections of words. Collections of words that intend something similar, and yet different. They all describe a concept. That you trust your customers to determine the value they receive from your work, and to give accordingly. You can describe this concept, and your belief in it in many ways. Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It's Worth The words ...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay-What-It's-Worth pricing, in my mind, there are big differences in asking a client to pay-what-they-can, and asking a client to pay-what-it's-worth. They communicate very different things about your brand. Care to explore them with me?
Exploring Pay-What-You-Can Pricing and What it CommunicatesAs a business owner, communicating that others are free to Pay-What-They-Can for your work positions you as willing to sell your work in charity. (You may want to consider at this point whether your business, or your clients, are, in fact, a charity.) In most cases neither party is a charity, so what you are truly communicating is that it's okay for a client to pay whatever they *think* they can, and that you are open and lenient to allowing others to value your work at less than it's worth, so long as the person deems they need it. Now this is only my opinion, but I feel if you are responsible enough to identify a need and seek a solution for it, than you are also responsible enough to find the means for fulfilling that need - i.e., if you want it, you need to find a way to get it.
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