{"id":2733,"date":"2009-10-15T16:43:30","date_gmt":"2009-10-15T20:43:30","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=2733"},"modified":"2018-04-23T16:31:09","modified_gmt":"2018-04-23T20:31:09","slug":"wal-mart-leading-a-new-parade","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2009\/10\/15\/wal-mart-leading-a-new-parade\/","title":{"rendered":"Wal-Mart\u2019s Leading a New Parade"},"content":{"rendered":"
<\/div>

\"Wal-Mart<\/a>
\nI used to have a serious problem with Wal-Mart. It rudely assaulted my value-based beliefs with it\u2019s focused and crude quest for \u201ccheap\u201d. They seemed to knew the cost of things, but not their value<\/strong>.<\/p>\n

Marvel at the Meaningful Capitalism spectacle<\/h3>\n

In July, Wal-Mart changed the \u201ccheap\u201d game forever, rolling out an environmental labeling program<\/a> that makes it mandatory for every product to be labelled with the environmental costs of making it<\/strong>.<\/p>\n

You\u2019ve never seen this before<\/h3>\n

What\u2019s brilliant about Wal-Mart\u2019s move is that they aren\u2019t asking for suppliers to change a thing<\/strong> about what they do. There just asking them to honestly share it<\/strong>… with all 130 million people visiting Wal-Mart each week.<\/p>\n

Soon you\u2019ll be reading your Coke for calories and environmental degradation. This can is 150 calories and 4000 L of water… huh. By the way, both those Coke facts are wrong… so don\u2019t go repeating them.<\/p>\n

Accountability and authenticity as tools to create social change<\/h3>\n

They\u2019re counting on the fact that suppliers will change their practices to avoid tarnishing their brand<\/strong>. And they\u2019re counting on consumers, when made conscious of the effects of their buying, thinking twice about supporting brands that degrade the earth<\/strong>.<\/p>\n

They\u2019re asking you to determine for your self what you truly value. Whether you are a consumer or supplier.<\/p>\n

The Values-Based Capitalism parade begins<\/h3>\n

With Wal-Mart stepping up and taking lead, it\u2019s hard to image that other retailers will not follow suit<\/strong>. After all this isn\u2019t the first parade they\u2019ve lead.<\/p>\n

Wal-Mart is a masterful example of how big companies can use their power in a meaningful way<\/strong>, improving society and bringing about change that government hasn\u2019t addressed.<\/p>\n

Count on this parade growing stronger, very soon it\u2019s going to be making a real commotion.<\/p>\n

This article was originally written for ZeroFootprint and is being published here in honour of Blog Action Day on the topic of climate change<\/strong>.<\/em><\/p>\n

Photo by: pantagrapher<\/a><\/em><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

\"Wal-Mart<\/a>
\nI used to have a serious problem with Wal-Mart. It rudely assaulted my value-based beliefs with it\u2019s focused and crude quest for \u201ccheap\u201d. They seemed to knew the cost of things, but not their value<\/strong>.<\/p>\n

Marvel at the Meaningful Capitalism spectacle<\/h3>\n

In July, Wal-Mart changed the \u201ccheap\u201d game forever, rolling out an environmental labeling program<\/a> that makes it mandatory for every product to be labelled with the environmental costs of making it<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2733","post","type-post","status-publish","format-standard","hentry","category-cultural-creativity"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/2733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=2733"}],"version-history":[{"count":0,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/2733\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=2733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}