{"id":2927,"date":"2009-11-15T16:28:09","date_gmt":"2009-11-15T20:28:09","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=2927"},"modified":"2021-02-04T13:03:10","modified_gmt":"2021-02-04T18:03:10","slug":"its-the-squishy-stuff-that-counts","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2009\/11\/15\/its-the-squishy-stuff-that-counts\/","title":{"rendered":"It&#8217;s the Squishy Stuff that Counts"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2928\" title=\"by ixographic\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff.jpg\" alt=\"by ixographic\" width=\"664\" height=\"248\" srcset=\"https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff.jpg 664w, https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff-300x112.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p>When it comes to business, we tend to <strong>focus on the &#8220;hard stuff&#8221;<\/strong>. We believe with the right idea, coupled with equipment, know-how and a little money, we will be a success.<\/p>\n<p>We write business plans, take classes, invest in seminars, read books and magazines, and worry over and debate <strong>the nuts and bolts<\/strong>, the <strong>material resources and the fundamental idea<\/strong>, of our business.<\/p>\n<h3>It&#8217;s not the idea, it&#8217;s you<\/h3>\n<p>It&#8217;s not the &#8220;hard stuff&#8221; that will make your dreams come true, those things you can easily acquire. <strong>Having an idea does not make you unique<\/strong>, nor does having the knowledge to execute it. <strong>It&#8217;s the quality of the person who&#8217;s turning the idea into reality, <\/strong>the &#8220;soft stuff&#8221;, <strong>that matters<\/strong>.<\/p>\n<p>It&#8217;s about the hand that holds it, molds it and does something with it. <strong>You<\/strong>, and you alone, <strong>are the ultimate predictor of your success<\/strong>.<\/p>\n<h3>People make great businesses<\/h3>\n<p>It&#8217;s time for you to rethink &#8220;what it takes&#8221;. You are an individual with unique circumstances and goals. Understand what your gifts are and determine what you want and need. Only then, after uncovering the squishy stuff, <strong>the soul of your business<\/strong>, will the &#8220;hard stuff&#8221; help you to fulfill your dreams.<\/p>\n<p><em>photo by: ixographic<\/em><\/p>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2928\" title=\"by ixographic\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff.jpg\" alt=\"by ixographic\" width=\"664\" height=\"248\" srcset=\"https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff.jpg 664w, https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2009\/11\/softstuff-300x112.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p>[tweetmeme] When it comes to business, we tend to <strong>focus on the &#8220;hard stuff&#8221;<\/strong>. We believe with the right idea, coupled with equipment, know-how and a little money, we will be a success.<\/p>\n<p>We write business plans, take classes, invest in seminars, read books and magazines, and worry over and debate <strong>the nuts and bolts<\/strong>, the <strong>material resources and the fundamental idea<\/strong>, of our business.<\/p>\n<h3>It&#8217;s not the idea, it&#8217;s you<\/h3>\n<p>It&#8217;s not the &#8220;hard stuff&#8221; that will make your dreams come true, those things you can easily acquire.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2927","post","type-post","status-publish","format-standard","hentry","category-being-an-innerpreneur"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":0,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/2927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=2927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}