{"id":34,"date":"2008-07-23T11:47:56","date_gmt":"2008-07-23T15:47:56","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=34"},"modified":"2021-10-02T09:45:05","modified_gmt":"2021-10-02T13:45:05","slug":"the-greenwashing-line","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2008\/07\/23\/the-greenwashing-line\/","title":{"rendered":"The Greenwashing Line"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><p>I wrote previously in my post, <em>Wal-Mart, Sustainability and the Line<\/em>, about businesses who are trying to improve their environmental practices. I asked where the line was for companies who businesses were not sustainable, i.e., Wal-Mart, but who were trying to adopt more sustainable business practices. I argued that the fact that they were <em>doing something<\/em> was better than doing nothing. Today, I read an interesting blog post that agrees and asks, <em><a title=\"How Bad is Greenwashing, Really?\" href=\"http:\/\/makower.typepad.com\/joel_makower\/2008\/07\/how-bad-is-gree.html\" target=\"_self\" rel=\"noopener\">How Bad Is Greenwashing, Really?<\/a><\/em><\/p>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s enough that a business does something to improve their sustainable business practices even if they don&#8217;t have a sustainable business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-cultural-creativity"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}