{"id":38,"date":"2008-07-30T12:39:31","date_gmt":"2008-07-30T16:39:31","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=38"},"modified":"2025-03-28T10:51:54","modified_gmt":"2025-03-28T14:51:54","slug":"being-a-green-business-and-what-that-means","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2008\/07\/30\/being-a-green-business-and-what-that-means\/","title":{"rendered":"Being a Green Business and What That Means"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><h3>I want to run a green business<\/h3>\n<p>I am an environmentalist, a tree hugger, a dirty hippie and every day I do my best to lessen my impact on the earth.<\/p>\n<p>My issue with calling Elastic Mind a &#8216;green business&#8217; was that I didn&#8217;t want to be a hypocrite. I used recycled paper and a waterless printer. I employ <a title=\"Bullfrog Power\" href=\"http:\/\/www.bullfrogpower.com\">renewable energy<\/a> to power my office and buy recycled furniture to fill it. I compost, reuse everything I can (including shipping envelopes and twist ties), go to meetings using <a title=\"Toronto Transit Commission\" href=\"http:\/\/www.ttc.ca\">public transportation<\/a> and really try and do my best every day.<\/p>\n<h3>Is That Enough?<\/h3>\n<p>That may sound great but is it enough to be able to call Elastic Mind a green business? I wasn&#8217;t so sure since there is always more that I could do. For example, I sometimes run an air conditioner (which I borrowed, not bought) on super hot days so my Mac doesn&#8217;t overheat and explode. Is that really necessary? Could I live without it? Of course. So maybe my business practices aren&#8217;t good enough?<\/p>\n<h3>What Makes a Business Green<\/h3>\n<p>John Jantsch of <a title=\"Duct Tape Marketing\" href=\"http:\/\/www.ducttapemarketing.com\/\">Duct Tape Marketing<\/a> would argue they are. Here are his ideas for what makes a business green. They are reasonable, attainable and fair and prevent crazies like me from calling themselves hypocrites just because they have an air conditioner.<\/p>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"<p>What it means to be a green business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-cultural-creativity"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":1,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":11038,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/38\/revisions\/11038"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}