{"id":4743,"date":"2011-02-23T14:25:14","date_gmt":"2011-02-23T18:25:14","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=4743"},"modified":"2021-02-09T11:04:54","modified_gmt":"2021-02-09T16:04:54","slug":"what-the-heck-is-strategic-communication","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2011\/02\/23\/what-the-heck-is-strategic-communication\/","title":{"rendered":"What the Heck is Strategic Communication?"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><h1>Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?<\/h1>\n<p>I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and\/or a brand can use.<\/p>\n<p>A while back I shared an analogy explaining <a title=\"Marketing vs. Advertising vs. PR\" href=\"http:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2009\/05\/12\/marketing-vs-advertising-vs-public-relations-an-analogy\/\">the differences between marketing, advertising and public relations<\/a>. Today, I&#8217;ve expanded on the analogy with visual comics.<\/p>\n<h1>Getting a Date Using Strategic Communication<\/h1>\n<p><img decoding=\"async\" title=\"What the heck is Marketing?\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2011\/02\/MarketingSilhouette.jpg\" alt=\"What the heck is Marketing\" \/><br \/>\n<img decoding=\"async\" title=\"What the heck is Advertising?\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2011\/02\/AdvertisingSilhouette.jpg\" alt=\"What the heck is Advertising?\" \/><br \/>\n<img decoding=\"async\" title=\"What the heck is Branding?\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2011\/02\/BrandingSilhouette.jpg\" alt=\"What the heck is Branding?\" \/><br \/>\n<img decoding=\"async\" title=\"What the heck is PR?\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2011\/02\/PRSilhouette.jpg\" alt=\"What the heck is PR?\" \/><\/p>\n<p><em>Thank you, Chase Jarvis, for the visual inspiration.<\/em><\/p>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"<h3>Do You Know the Difference between Marketing? vs. Advertising? vs. Branding? vs. Public Relations?<\/h3>\n<p>I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and\/or a brand can use.<\/p>\n<p>A while back I shared an analogy explaining <a title=\"Marketing vs. Advertising vs. PR\" href=\"http:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2009\/05\/12\/marketing-vs-advertising-vs-public-relations-an-analogy\/\">the differences between marketing, advertising and public relations<\/a>. Today, I&#8217;ve expanded on the analogy with visual comics.<\/p>\n<h3>Getting a Date Using Strategic Communication<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4744\" title=\"What the heck is Marketing?\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2011\/02\/MarketingSilhouette.jpg\" alt=\"What the heck is Marketing\" width=\"300\" height=\"290\" \/><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[202],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","hentry","category-personal-branding-2"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/4743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=4743"}],"version-history":[{"count":0,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/4743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=4743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=4743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=4743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}