{"id":7104,"date":"2013-11-04T19:22:59","date_gmt":"2013-11-05T00:22:59","guid":{"rendered":"http:\/\/www.elasticmind.ca\/innerpreneur\/?p=7104"},"modified":"2025-03-28T10:51:46","modified_gmt":"2025-03-28T14:51:46","slug":"pay-what-its-worth-pricing-meaning","status":"publish","type":"post","link":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/2013\/11\/04\/pay-what-its-worth-pricing-meaning\/","title":{"rendered":"Discovering the Meaning of Pay What It&#8217;s Worth Pricing"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><p><a href=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2013\/11\/MeaningMoney.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2013\/11\/MeaningMoney.png\" alt=\"photo credit gfhughes\" width=\"660\" height=\"248\" class=\"alignnone size-full wp-image-7114\" srcset=\"https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2013\/11\/MeaningMoney.png 660w, https:\/\/www.elasticmind.ca\/innerpreneur\/wp-content\/uploads\/2013\/11\/MeaningMoney-300x112.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<h1>An Exciting Concept<\/h1>\n<p>I learned about the concept of Pay What It&#8217;s Worth pricing as a result of an email from a reader, Jay Cowan. He recommended I check out the book called <strong><em>Secrets of the Wealthy Mind<\/em><\/strong>, as it discussed the concept of Innerpreneurs.<\/p>\n<p>At the time (2009), there was only one book I knew that mentioned and identified Innerpreneurs as a group, and so I was fascinated. <\/p>\n<p>Jay also mentioned that the author, <strong>Phillip Dignan<\/strong>, had \u201can interesting way of selling it\u201d, referring to pricing system he used to sell the book &#8212; he let his customers decide what they paid for it. <\/p>\n<p>It was the first time I had ever heard of someone doing such a crazy thing, and I was intrigued.<\/p>\n<p>I read <strong><em>Secrets of the Wealthy Mind<\/em><\/strong> in one day, and it blew my mind. Dignan\u2019s perspective on economic theory and pricing systems turned something on in me, and it helped expanded my mind to see that I\u2019d been following a lot of economic rules that I didn\u2019t believe in.<\/p>\n<p>It supported me in seeing there were <strong>alternative models for pricing<\/strong> that would <strong>honour my values<\/strong>, <strong>ensure the integrity of my client relationships<\/strong>, and <strong>create greater possibilities for my own wealth creation<\/strong>.<\/p>\n<h1>An Exploration of Worth<\/h1>\n<p>During my time exploring Pay What It&#8217;s Worth pricing it has come to mean:<\/p>\n<ol>\n<li><strong>Allowing<\/strong> my customers to determine the true value they place on what they have received.<\/li>\n<li><strong>Not limiting<\/strong> my wealth potential by setting boundaries on the value placed on my service to others.<\/li>\n<li><strong>Doing<\/strong> my best on behalf of my client, and trusting that my client with do their best on behalf of me.<\/li>\n<li><strong>Creating<\/strong> business relationships built on integrity and trust.<\/li>\n<li><strong>Accepting<\/strong> that my clients can value my work more, and less, than I do.<\/li>\n<li><strong>Challenging<\/strong> faulty economic assumptions. Economic theory is based on the assumption of scarcity &#8211; why is that?<\/li>\n<li><strong>Unmarketing.<\/strong> Not everybody is comfortable with the responsibility of consciously placing a monetary value on the service they are receiving. And they aren\u2019t the right clients for me.<\/li>\n<li><strong>An opportunity<\/strong> to increase my awareness on how I, and others in my world, give and receive money.<\/li>\n<li><strong>An exploration<\/strong> of my self-worth, and true earning potential.<\/li>\n<\/ol>\n<p><em>photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/gfhughes\/5028922196\/\" title=\"gfhughes photos\">gfhughes<\/a><\/em><\/p>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"<p>An Exciting Concept I learned about the concept of Pay What It&#8217;s Worth pricing as a result of an email from a reader, Jay Cowan. He recommended I check out the book called Secrets of the Wealthy Mind, as it discussed the concept of Innerpreneurs. At the time (2009), there was only one book I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[240,137,267,174,232],"class_list":["post-7104","post","type-post","status-publish","format-standard","hentry","category-pay-what-its-worth","tag-intention","tag-love","tag-meaning","tag-pay-what-its-worth-pricing","tag-value"],"_links":{"self":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/7104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/comments?post=7104"}],"version-history":[{"count":1,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/7104\/revisions"}],"predecessor-version":[{"id":10982,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/posts\/7104\/revisions\/10982"}],"wp:attachment":[{"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/media?parent=7104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/categories?post=7104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elasticmind.ca\/innerpreneur\/index.php\/wp-json\/wp\/v2\/tags?post=7104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}