Business from the inside out

One Thing I Think I Know About Personal Branding

by | Personal Branding

NoMessage

There is no demand for my message.

Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.

Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me. And it’s not of interest to you. You don’t care about what I want to pretend to be.

My personal brand, it is my Marketing, and it’s not something I do to you. Marketing is something I do with you. It’s about creating great conversations.

That’s what’s really in demand. Connection.

My message, my pretense, can only prevent me from reaching that place with you.

 

Tara Joyce

Written by Tara Joyce

This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.

More Words to tickle your fancy…

Yet Another Thing I Think I Know About Personal Branding

photo credit to BasicallyAdvanced

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.

I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.

So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.