Business from the inside out

Pay What It’s Worth Pricing Articles

An Economy of Scarcity?

Economic theory is based on the assumption of scarcity - why is that? Aren’t we, collectively, always creating and printing more money? It's not a limited resource, so why do we use it like it is? We can't run out of it. It's not clean water. Or pandas. We make it,...

A Middle Way

It appears that there are only two paths. To think of YOU or to think of ME. One, I give with my heart too wide; the other, with my heart too closed. There is a middle way. A place in between. A place where my heart is open, and it is protected. A place where I can be...

Asking For Support

I've heard it before. Maybe you have too. I've heard that in order to truly thrive, as a business owner, and as as human, I need to learn to ask for what I need. I need to ask for support. I've heard it before, and I'll hear it again. And I'll keep on hearing it...

The Emotion of Money

I want to share this fantastic example of how much we are motivated by our emotions when it comes to money, and valuing things. Ask yourself: Is the value of the Empire State Building high because the value of rent is high, or vice versa, is the value of rent high...

Reflections on Value Pricing

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The six-month report

Call me crazy – and I know people do and I secretly like it – but after six months with value pricing, I am fucking loving it.

Sure, some days I think I’m a total wackjob and that I’m screwing my Self. But most days I feel like I’m exploring something really cool.

I honestly believe you can be f’ing great at what you do, have faith in that, and rely on your customers to determine your value.

Value pricing feels like a powerful act of self-confidence. I’ve got enough faith in the awesomeness that is my work that I’ll let you set the price for it.

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Value Pricing Your Service Business: Establishing a Payment Structure

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Call it what you will — value pricing, karma pricing, pay-what-it’s-worth pricing — any way you cut it, not having a price is not normal. Letting your customers set your price is very unorthodox. And yes, it makes people uncomfortable.

As far as I can tell, it’s hardly ever done. I learned about the idea from author Phillip Dignan, and in the last 6 months I’ve learned that Radiohead and a few restaurants use the model, as well as a web developer in India and a business consultant in England. And there’s also a woodworker in America that is experimenting with it… and then there’s me.

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A Pricing Approach to Raise Your Consciousness

I’ve decided to try something that might sound a bit crazy. I’m going to let my customers set my prices.

My Price is Your Value

I’ve heard of two restaurants and a guy who wrote a book all of who sell their product and/or service by value.

One restaurant is in Australia and one is in my hometown of Toronto. I’ve never eaten at either.

The guy who wrote the book is Philip Dignan. He wrote the fantastic Secrets of the Wealthy Mind and it has helped inspire this decision.

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Get Paid Your Value, Not Your Price

Money is one of the greatest stories ever told. The epic theme? Money is scarse.

Funny how there always seems to be more.

Everyone worries about getting a fair price.

For many people, the feeling of spending money is an icky one. It is not enjoyable and is fraught with negative emotion. They think of what they are losing and worry about being ripped off. They are scared that the stated price will exceed the stated value.

Most of the time we simply pay the set price, begrudgingly.

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