Rise of the Innerpreneur

Natalie Cope: Innerpreneur Spotlight



Co-Founder of Bryt

Bryt Clothes | @Bryt_Clothes

I am:

Natalie Cope. I’m the co-founder of Bryt, pronounced ‘bright’ with James Foster.

My passion is for:

Designing great clothing products and putting a smile on people’s faces. Those are the two goals of the brand. It’s not enough anymore to get your clothing made in the UK (all ours is, down to the packaging) you’ve got to bring you’re A game and we have created a small niche. Bright coloured clothes only, hence the name Bryt. Perhaps not everyone’s cup of two but that’s 5% of the population that love a colourful statement piece is who we’re going after. 5% is good enough for us!

My business helps you:

Be brighter, be happier and more confident. To long are the days that fashion super powers don the magazines with blacks and greys. People feel they need to wear these bland colours to fit in with the rest of society. We want to be different. We want to be a beacon for change and stand up and say, “these bright clothes are about individuality, colour and self-confidence.”

My biggest challenge is:

Squeezing into the fashion industry. We’re are launching on Kickstarter on the 28th April. A big day. Hopefully we will burst onto the fashion scene with some zest! We are keeping things super simple by only releasing our first set of sock designs. 9 designs only to keep your choice easy. We’ve got 100’s of designs ready to go into production ranging from underwear and swimwear to everyday wear. But we figured keeping it super simple to start was our best bet.

I make a difference by:

Injecting outrageous colour into our designs. Hopefully I give our wearers a jolt. A splash of colour to lighten their day up.

I have lots of ideas about:

How to change the industry and be a very small niche. Bright colours only isn’t something the fashion industry has seen before but, we’re looking forwards to turning some heads.

I’ve learned:

The process of design, to sampling to production. What a whirlwind ride. Although I have been designing clothes and patterns for many years, I have never gone through the processes of creating my own clothes. And there is a lot to learn. Especially for us, because we’re a small fish in a big sea!

A favourite quote of mine:

Happiness is not something ready made. It comes from your actions. – Dalai Lama

I love this. So many people expect to be happy 100% of the time. That’s just not the way the world rotates. We all have ups and downs and that’s just fine. However, that doesn’t mean we can’t increase how happy and content we feel in general.

If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, please feel free to contact me.

We Wouldn’t Need So Much Esteem If We Had More Love


Perhaps you’ve had an experience similar to mine. I grew up believing I could DO anything. I was nurtured by the concept that everything I desired could be mine, if only I was willing to work for it.

What I did not understand, amid my action full of DOing, was this was not the whole story. Sure, I could try and do everything, and I might even impress myself in doing so, but without the other piece of the puzzle, this doing of mine lacked a real purpose.

I had learned to be full of self-esteem but I lacked self-love. I knew I could DO, but I couldn’t see nor appreciate the BEing behind it. I was the product of a cultural environment that emphasizes what you DO (the external) more than who you ARE (the internal).

We’ve been taught to believe that through DOing we are entitled to everything we desire. And while this sounds good and is partially true, it is an unbalanced approach that prevents us from recognizing that our value is far greater than the esteem-based DOing we’ve limited our self with, and tangled our self in. Without including the value of our BEing, we are leaving our self starving to receive recognition from others, for inside we haven’t learned about the true value we posses.

Without knowing the value of our BEing, we can’t help but be caught up in the esteem-based DOing — a DOing done not because we need to, but because we think we should. We can’t see another way to have the life we desire. And so we strive for outside power (beauty, money, status) more and more in an attempt to fulfill the thing we need more of. Love.

We wouldn’t need so much esteem if we had more love. Care, compassion, respect, value. We need them as much as we need beauty, money and status. One does not need to be pursued at the expense of the other. Through loving our self, we can create the esteem we desire.

photo credit: Caleb George

Addicted to the Pain


Do you ever get so addicted to the pain of something that you don’t want to break out of it? Have you ever felt so much pain and so consistently that you start to feel you deserve it — that it’s meant to be there? Have you ever stayed with your pain — not changing it, not empowering yourself?

When we do this, we make ourselves a victim of our pain. It’s selfish in the end. We’re so overwhelmed by our feelings of despair and unfairness that we forget our responsibility… to our self and others. We forget our responsibility to care about people and things outside our pain, including ourselves.

Our pain matters. It has a point. Its value lies in how we acknowledge it, learn from it, and grow from it. It is not something for us to simply accept and live with. We’ve got to have compassion for our Self. We’ve got to push for our joy.

photo credit: LL Twistiti

You Need to Be More

photo credit: morgan sessions

Not more than you are but as much as you are.
Not THE best but YOUR best.
You need to live up to your purpose, and you need to know you have exactly what it takes to do so. Being your best is an inside job. It’s yours to define and to design.

In the quest for more, it’s the desire to be the best that inevitably diminishes you, and your creative energy. For it’s simply not possible to attain. You can never be the best. However, awakening and exploring your desire to be your best is powerful and sustainable fuel for your creative energy. It is what drives you to live your purpose.

To be your best, you need to be as much as you are and nothing more. Always.

photo credit: Morgan Sessions

Does Your Value Have a Limit?


Can you really know your value?
Is it a fixed thing?
Is it of value to quantify your worth?

These questions intrigue my mind.

To explore this curiosity, I developed a (business) practice of not setting prices. In this system of pricing, I place no limit on the value of my offerings, and instead I trust and guide my customers to fairly determine the value of what they’re receiving, and the price they pay for it.

In not setting a price on the value of my service, I’ve come to understand something powerful: the only real limits to your value are the ones you place on yourself.

Your value doesn’t have a limit, unless you choose for it to. It’s not a fixed thing; it changes, rises and falls, relationship-to-relationship, exchange-to-exchange, and it grows as you learn to value yourself more responsibly.

The heart of it is: your worth, and the value you place on it, sets your intentions for what you receive. You have the power to choose how limitless you truly are.

There is no need to fix or limit your value; rather there is a necessity for you to grow into your awareness of it and your boundaries around it. In my experience as you do you’ll find your world, and the value of it, grows graciously with you.

A version of this article was originally published on Fine Lines.
photo credit: Nicolas Raymond