Rise of the Innerpreneur

Pam Abrahamsson: Innerpreneur Spotlight

Pam Abrahamsson

Founder of Rustica Gift & Pottery

– find me on facebook
– learn more about IPODERAC’s mission and how you can get involved

I am:

Pam Abrahamsson, the founder of Rustica Gift & Pottery, a destination for the color, history and beauty that is Talavera pottery from colonial Mexico!

My passion is for:

Bringing the unique and beautiful to people in a way which helps other people have better lives.

My business helps you:

Make your world more colorful and beautiful by making it affordable to purchase original art pottery for your home – while helping others with every purchase.

My biggest challenge is:

To not be impatient! The artisans craft each piece carefully by hand…it cannot be hurried and I have to wait for the pottery to be created.

I make a difference by:

Helping Mexico’s Talavera artisans continue their centuries old craft through the sale of their work, and by donating a portion of the pottery proceeds to a wonderful organization named IPODERAC – dedicated to providing housing, food, education and skills training… most of all a sense of home!… to the street children of Puebla, Mexico.

I have lots of ideas about:

OH MY! Where to start???!!! OK…I have ideas about:

  • It’s never too late: No really, all you have to do is wake up and take that one step down the path. There’s always an opportunity to live your dreams.
  • It’s ok to learn: It’s perfectly great to not know something and be willing to learn. However, it’s never acceptable to embrace mediocrity.
  • You can live with purpose: You may not be Ghandi (that position has been taken) but you CAN live with purpose, and make the world a better place through ways big and small..simply by being the best you can be.
  • Don’t apologize for what you love: You were put on this planet to have purpose, and to create meaning from that purpose. Much of this purpose comes from knowing what you love, and acting on it. I love Talavera pottery; it’s history, it’s beauty, the dedication of the artisans…so why would I NOT create my livelihood by making this beauty available to the world?

I’ve learned:

  • It’s not as difficult as you think: Small steps, tapping into that amazing resource called the web… and breathing deep goes far in making the seemingly complex simple.
  • It is however, not as fast as you think: Learning, doing, creating does not always happen on the schedule you would like. I’ve learned the Talavera pottery wouldn’t be nearly as beautiful if it was churned out quickly on an assembly line. Each piece is made just for us at Rustica… slower, but I wouldn’t have it any other way.
  • There’s no point in doing something if it doesn’t deliver good: Why start a business if it can’t help others? Or make you smile and feel GOOD about what you do? My work won’t just simply sell dishware, it’ll bring original art into people’s homes, help the artisan’s continue their craft AND help homeless children get a good shot at a better live.

A favourite quote of mine:

What are you waiting for? – Lope de Vega

If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, please contact me.

And Another Thing I Think I Know About Personal Branding

Table for Two

It’s a table for two.

In the end, it’s just me and you.

I need to connect with you. You need to enjoy the experience of being with me.

It’s you I need to tune into, and turn on.

It doesn’t matter what we’re talking about, business or personal.

Us humans, we connect one-on-one. Me and you.

If you feel excited and passionate about what I give you, you will help broadcast my signal.

If I connect with you, if I genuinely help you to fill a need, you will share what I do, and who I am.

The experience of me stays with you.

photo credit: Benoxi

What and Why We Buy

photo credit: illuminaut

I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don’t think I’ve ever clearly explained why, have I?

Maybe I’ve never written about it clearly before because it hasn’t been clear to me why it really matters until now.

Having knowledge about these topics is a business owner’s secret weapon. For they determine what and why we buy.

They’re psychographics and they explore an individual’s concepts of the world they live in. Demographics don’t have a chance against these bad boys.

Can I Get a Definition?

We use a lot of words every day. And many words — words that I use and you use — mean different things to me than they do to you.

For that reason, I feel like I always liked definitions as I often find myself asking, “yes, but what does that word really mean?”

What are Values?

Values are what’s important in your life (your life priorities). Values are what you actually do, accomplish and be.

You live your values. Each of us commits our actions in pursuit of the important matters in our lives.

Your “individual character” is built around your deeply held values and the meanings and worldviews associated with them.

Values determine how and if you will vote, what products and services you will buy, how you live, and what kind of future you want for yourself and your loved ones.

What are Worldviews?

Worldviews are your set of beliefs about “how things work”, “how life is” and “what’s objectively important in life”. It’s your perspective, your point-of-view on life.

An interesting thing about your worldview is that the more you believe that your worldview defines you, the tighter you grasp onto it’s truth.

Your worldview can be your pain and it can be your peace.

What are Subcultures?

Subcultures are a cultural group (e.g., the Cultural Creatives) within a larger culture (e.g., Canadian culture), often having values and lifestyles alternative from those of the dominate culture.

Dr. Paul Ray (who wrote The Cultural Creatives) observed that there are three major subcultures in the Western World — the Moderns, the Traditionals and the Cultural Creatives.

Everyone within these subcultural groups shares similar values, worldviews and lifestyles and these things define their actions far more than any other subculture they may belong to, including their Ethnic subculture.

Psychographics – what and why we buy

A powerful thing about psychographics is that, as a business owner, the more you work on your own understanding of your values, your worldviews and what subcultures you connect with, the stronger your understanding of your customer’s psychographics will be.

A more empathetic understanding of what and why you buy can help you more authentically understand and connect with the buying motivations of your customers.

And the best part is you may just find that you know your customers far better than you think you do, and that they value, view and live in the world very similarly to you.

photo credit: illuminaut

On Pretense

SalFolke - photo credit

It is a way of being that prevents connection.

It is presenting a false story about myself and my life in order to control others perception of me.

It’s a form of marketing or more specifically advertising, and it’s neither mindful nor empowering.

While in my pretense, I’m not valuing my contributions fully nor am I fully valuing the contributions others.

I am not being honest about who I am. I am determining certain elements of me are better and more desirable.

How does it feel to hide parts of myself?

My pretense is like my own beer commercial where I see blondes in bikinis drinking delicious beer, having fun and playing volleyball with awesome dudes.

Everything looks perfect, I’m trying hard to show you that it’s perfect, and I’m displaying my finest acting and contortionism so you don’t see the sand in my bum and the dimples in my thighs.

Does the need for pretense grow with the acquisition of power?

Probably not. But the acquisition of power does make it easier to hide and pretend.

But why do I hide and pretend? Is it about my relationship with power?

What am I communicating when I do pretend?

I am expressing that I need to try and control perceptions of me. Yours and mine. It’s about my power.

I need to appear more or less perfect than I already am.

Why am I not enough?

photo credit: SalFalko

The Art of the Ask

The Art of the Ask
Pay What You Want
Pay What You Value
Gift Economy
Pay What It’s Worth

Collections of words. Collections of words that intend something similar, and yet different.

They all describe a concept. That you trust your customers to determine the value they receive from your work, and to give accordingly.

You can describe this concept, and your belief in it in many ways.

Pay What You Want
Pay What You Value
Gift Economy
Pay What It’s Worth

The words you use are a choice in how you design your communications. It’s your brand. Your experience.

What do you want and need to be valued in the exchange? How do you communicate your intent and the result you desire?

Pay What You Want
Pay What You Value
Gift Economy
Pay What It’s Worth

In the end, these terms may differ in their meaning but they describe one truth in their action. That you are a business that is choosing to create it’s own economy.

You’re criticizing the current economic system by creating your own system for valuing products and services. And it’s changing things.

Just as your life choices are creating the world you live in, your business choices are creating the economy you work and exchange in.

In trusting me to value you fairly, we’re creating an economy together where we step out of lack, and into a fair exchange of value, respect and love.

Pay What You Want
Pay What You Value
Gift Economy
Pay What It’s Worth

To start creating your economy, it starts with the ask. The intention of your action.

What do you intend to build with the economy you are creating? And how can you best express it?

What lies within the art of your ask?

photo credit: Iwan Gabovitch
for an inspiring talk on “The Art of Asking”, please watch: Amanda Palmer’s TED talk

Me vs. Me

photo credit oscarandtara

The most noble competitor I have ever encountered is within Me.

I suppose I could look externally for my competition, seeking people out there to better and beat.

I could spend my time and energy determining how I could excel in the ways they do.

I could focus on how they are better, and how I could be like them… And diminish Me in the process.

I could spend my time and energy identifying where their weaknesses lie, and how I could benefit and better from them.

I could focus on how they are worse, and how I am not like them… And inflate Me in the process.

I could focus on the other, rather than myself.

What I’d rather do, however, is be the most fierce competitor of myself. Always challenging myself to be the best Me I can be.

I don’t need to compare myself to anyone external to me. I don’t need to be better than You.

I only need to be the best Me.

When I allow myself to be the best Me, I become free to let you be your best You. I don’t need to compete or compare with you, for I don’t feel like I am lacking.

I am recognizing my own special unique energies, and the value they create. I am feeling okay with me, and that leaves me okay to be no better, or worse, than you.

When I allow myself to see Me completely, I stop fearfully focusing on what is external to me, and instead focus on my truth — that I am totally equal and unique to You. There is no competition.

If I truly want to improve and grow, I need only look inside for how that can be achieved.

And to You, I can look for support.

photo credit: oscarandtara

Terry Kozlyk: Innerpreneur Spotlight

Terry Kozlyk

Principle Content Creator & Curator (CCC) of TDKtalks.com

find me on linkedin or twitter

I am:

a thinker, writer, speaker, observer, problem solver, and idea philanthropist.

My passion is for:

connecting, learning and working with other like-minded individuals or organizations so I can further enhance my portfolio toolkit of offerings.

My business helps you:

by getting your story out and giving you more visibility. After asking the right questions and listening, I always attempt to see if there is something I can do to help you out. If there isn’t, I will say so and not waste your time.

My biggest challenge is:

wanting to know how and why things work (or don’t). When I was small, it was most things physical. As I grew it traversed into relationships and human dynamics.

I make a difference by:

taking the time to meet, listen and converse with others.

I have lots of ideas about:

the human spirit, potential and capability.

I’ve learned:

not to doubt my opinion, not to give up, not to shortchange myself, not to disregard any ideas I conceive, but also be realistic and not waste time on relationships that I do not feel are bilateral.

A favourite quote of mine:

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. – Charles Darwin


That which does not kill us makes us stronger. – Friedrich Nietzsche

A note from Tara: If you would you like to be considered for an upcoming “Innerpreneur Spotlight”, .