My point-of-view matters.

Who am I?

Why am I here?

These questions matter to my personal brand.

The answers not so much. It’s not really about them. My value lies in the asking, in the questions.

There is no demand for my message.

Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.

Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.

I’m excited to announce that I’ve created something for You! exploring brand Me. It’s a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand.

I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding!

made with love,

I like to think about pirates when I think about branding.

Branding is an abstract concept and I find hard to understand or explain. So when I’m thinking about branding, I think about pirates.

As I see it, pirates are one of the oldest and most effective brands.

Just imagine that you were sailing on a big, wooden ship in the middle of some cold, lonely waterway and you saw a ship appear in the distance. As it heads towards you, you see that it flies a flag… and as it gets even closer to you, you see what’s on the flag… GULP… a skull and crossbones. Seeing this logo, you immediately form an idea of what kind of experience is in store for you, courtesy of the pirate brand.

The pirates also had a brand promise – YOU ARE F*$KED – and they consistently delivered on it, client experience after client experience.