Connect, Then Sell

by | Jun 12, 2009

Tara Joyce

Written by Tara Joyce

This is space to share my musings—unformed ideas, collections of words that catch my fancy, that sort of thing. I'm the author of Pay What It's Worth and the Cross My Heart series.

How can you sell to someone you don’t even know? How do you know you can help or add value to their lives when you don’t even know their problem?

Get to know your prospective client before you tell them what they need. Build a connection, understand their challenges, show that you respect them as an individual. No one appreciates being treated like a walking $ sign.

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