There's always a goal. In every communication, in every expression, there is always a goal. It may not be conscious...
Business from the inside out
Innerpreneurship Articles
Reaching for Perfection
Many of us dream of reaching perfection, not realizing the cost of it. Many of us dream of the day we can banish our...
You Need to Be More
Not more than you are but as much as you are. Not THE best but YOUR best. You need to live up to your purpose, and you...
Create Your Own Economy of Integrity
You have a choice in the kind of market economy you participate in.
The type of economy you inhabit, as a customer and/or as a business, is yours to define. If you imagine a different kind of market society, and a different way of valuing the world, you have the opportunity to shape it. You are contributing to an integrity-driven economy each time you allow your values to drive your decisions.
Too often though, we betray our values when we find ourselves overcome by money pressures. In these moments, we see our integrity as a cost. But the true cost is acting on our price/profit-motivations, as we can make short-sighted choices that prove far more costly in the long-term.
Business Planning, not Plans
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I don’t believe in plans. But planning is essential.
Plans involve making educated assumptions on what the convenient future could entail for your business. But why plan for a future that isn’t going to happen the way you planned it to? In most instances, people think predicting the future is hogwash, but strangely not when it comes to business.
Planning involves educating yourself on where you are going, developing a strategy for how you are going to get there, and a vision of what you want to experience along the way. You don’t need to predict the future, you just need to know there is a route.
Process, not Product
I’ve found answering these 10 questions on business planning is a solid foundation on which to build a sustainable strategy for growth.
The Innerpreneur’s Guide to Planning Your Business
A. What You’re Getting Out of It
1. Why are you starting the business?
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
Brilliance at Tedx Asheville: John Miles on ‘Happiness in Business’
[tweetmeme] Don’t miss John’s inspiring perspective on what it means to Innerpreneur.
Follow John Miles or learn about his business
Economics for the Innerpreneur
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A perfectly rational world?
Conventional economic theory assumes perfect knowledge – of prices, markets and people. From this knowledge it extracts a “rational economic order” – a pattern to explain how economies work and how economic agents (e.g., buyers and sellers) interact. It is a theory that attempts to explain the production, consumption, and transfer of wealth.
Conventional economic (and business) thought focuses on elements from only the physical realm – such as resources, commodities and technologies. It does not extend to the mental or conscious realm.
Conventionally, wealth is seen as nothing more than what we have manifested in the physical realm.
A bigger view of economics
George Shackle was the first economist to challenge that the “algebra of business” is not a deterministic, linear science.
It’s a Tactic, Not a Guarantee
[tweetmeme] Tactic = an action or strategy carefully planned to achieve a specific end
Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal.
Tactics don’t make a business successful
No tactic, no matter how clever or cool, will keep a client coming back. The value your business creates will.
You, the person behind the business – you, the person creating and providing the product and/or service – are ultimately what will make your business grow or shrink, and make your clients true fans.
No enduring business I know of can thank their tagline, or their business name, or any of their ever-changing and evolving tactics for their sustained success. They may thank tactics for having helped garner them attention, but they see their sustained success is due to the value their business creates in the world.
This Is Not For Everyone
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I’m a romantic.
But I like my stories to be realistic too.
Owning a business is NOT for everyone.
Fuck, no. Suggesting such a thing would be just crazy talk.
I don’t know what your career needs.
Only you do. If you do the work to discover what you feel passionate about, and find purpose in it.
A More Accurate Innerpreneur Timeline
[tweetmeme] Almost two years ago to this date I had my first desire to write about Innerpreneurs. And, at the time, the only place I had ever heard of Innerpreneurs was in the cultural marketing book Karma Queens, Geek Gods and Innerpreneurs by Ron Rentel. Thus, I credited Ron for the creation of the word in my first article on the topic, Are You An Innerpreneur?.
It Ain’t So
Now that I am older and wiser, I’ve discovered that Rentel was actually the 3rd author, to my knowledge, to use the term.
Tongue Twister
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Is it just me, or is Innerpreneur not kinda hard to say?
photo credit: Chernobyl Bob