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Conventional economic theory assumes perfect knowledge – of prices, markets and people. From this knowledge it extracts a “rational economic order” – a pattern to explain how economies work and how economic agents (e.g., buyers and sellers) interact. It is a theory that attempts to explain the production, consumption, and transfer of wealth.
Conventional economic (and business) thought focuses on elements from only the physical realm – such as resources, commodities and technologies. It does not extend to the mental or conscious realm.
Conventionally, wealth is seen as nothing more than what we have manifested in the physical realm.
George Shackle was the first economist to challenge that the “algebra of business” is not a deterministic, linear science.
[tweetmeme] Tactic = an action or strategy carefully planned to achieve a specific end
Your business name, your tagline, your website, your brochure, your FaceBook fan page, or any other business tool – they are tactics – that you employ to reach a goal.
No tactic, no matter how clever or cool, will keep a client coming back. The value your business creates will.
You, the person behind the business – you, the person creating and providing the product and/or service – are ultimately what will make your business grow or shrink, and make your clients true fans.
No enduring business I know of can thank their tagline, or their business name, or any of their ever-changing and evolving tactics for their sustained success. They may thank tactics for having helped garner them attention, but they see their sustained success is due to the value their business creates in the world.
I’m excited to announce that I’ve created something for You! exploring brand Me. It’s a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand.
I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding!
made with love,
THIS IS SERIOUS, my ego screams.
She wants my work to be great. For her, it isn’t enough to create, it’s only worth while if I create something great. For her, it isn’t about quantity, only quality.
She is not content with letting me practice and discover my process. She wants serious results, and she wants them now.
She, my ego, has begun her screaming, and quickly my previously delightful project becomes a source of anxiety. Doubt has set up shop and I find I’m no longer working for the sake of it. I’m no longer happy just being on the field, suddenly I need to run the fastest and the best.
Are you dedicated to creating goods and services that you are proud of and can stand behind?
Do you strive for excellence and are unwilling to accept anything less?
Do you think of your work, whatever it is, as your art?
Do you strive to perform at your highest level?
Sure, you might not always act like the master you are. And sure, sometimes your words might betray you. But at the heart of you, do you see your artist?
I’ve decided to try something that might sound a bit crazy. I’m going to let my customers set my prices.
I’ve heard of two restaurants and a guy who wrote a book all of who sell their product and/or service by value.
One restaurant is in Australia and one is in my hometown of Toronto. I’ve never eaten at either.
The guy who wrote the book is Philip Dignan. He wrote the fantastic Secrets of the Wealthy Mind and it has helped inspire this decision.
Money is one of the greatest stories ever told. The epic theme? Money is scarse.
Funny how there always seems to be more.
For many people, the feeling of spending money is an icky one. It is not enjoyable and is fraught with negative emotion. They think of what they are losing and worry about being ripped off. They are scared that the stated price will exceed the stated value.
Most of the time we simply pay the set price, begrudgingly.
Creative Commons License photo credit: Isaac Bowen
Written by Jay Cowan
“As we know our Self, opportunities are no longer limited by the obvious psychological and institutional factors; rather we become masters of our own domains. We then live at cause, not effect. We become the means to create new opportunities.” – Phillip Dignan in Secrets of a Wealthy Mind
Or, am I just used to chaos? The chaos for me has always been the battle between chasing the external world and being myself.
I finally noticed that a lot of my thoughts were about words and writing, the web and culture. About working on projects and being in solitude. About having a balanced, nomadic career and life.
I noticed that I had always thought, “I wish I was a writer”, but had never admitted it out loud. So I did.
Later I read about innerpreneurship and thought, I should blog about my innerpreneurial experiences. So I did.
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