Business from the inside out

Pay What It’s Worth Pricing Articles

The Work and Reward of Building Credit

I like to think about money as an idea in the form of credit. To get in the money game, I need to build up my credit. To build up my credit, I need to work on my inner and outer relationship with my self and money. My Outer Credit Work: identifying & communicating...

What If You Didn’t Set Prices?

Have you ever considered why you choose to set prices? For most of us, we set prices because we have been taught, and we believe, that if we do not, our customer will not pay fairly for the item of value we are selling. This feeling, of others not being willing to...

The Whole Truth About Giving Freely

There's always been something about the statement, "give freely, receive freely" that didn't work for me, but I could never quite put my finger on it. The sentiment sounded so lovely, but I knew there was something I was missing. I needed to see beyond the freedom...

Crazy

I've never been so scared. I've never shown so much of myself before. It might sound crazy to allow my customer to pay what it's worth, but it feels far more crazy to proudly share the book I've written about it. It's so exposing. And at times, it feels like too much....

Pay-What-It’s-Worth Pricing: Just the Facts, Ma’am

Worth

Here are some basic findings on using a Pay-What-It’s-Worth pricing system from the research paper Pay What You Like by J Fernandez and B Nahata:

1.

If a buyer feels that a product or service provides a positive value, they will never ‘free ride’ and not pay anything.

2.

Under certain conditions Pay-What-It’s-Worth can provide a larger profit than uniform pricing. A business that can best benefit from PWIW is:

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The Game of Money?

GenerosityI like to think about money as an idea in the form of ‘credit’. To get in the money game, I need to build up my ‘credit’.

I build ‘credit’ with others, but more importantly, I build ‘credit’ with myself. I receive ‘credit’ for how I hold myself up mentally.

When I hold myself as limited in any way, it restricts my availability to ‘credit’. I end up not sharing my gifts, and being undervalued in my relationships.

When I practice confidence in my Self, and not put limits on my wealth, I free the ‘credit’ to flow.

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Talking About… Pricing From Personal Conviction

Chat
Months ago, my dear friend Adam King and I sat down to talk. We’ve been having these skype talks for years now, sharing candidly with each other our expansion in life and business.

The last time we sat down to chat however, Adam had an agenda. He wanted to interview me and talk more in-depth about Pay-What-It’s-Worth (Value) pricing for a project of his. It’s a topic that we have explored together many times over the years and I was excited for the conversation.

Adam has recently published a book called The Year of Zen, through which he shares his learnings and expansion, online and off, over 2011. As a companion to the book, he created an interview series with 6 people he felt supported him in this journey. Our chat, Pricing From Personal Conviction, is part of this series.

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Questioning the Value of Getting Things Cheap

Balance

Why is it a good thing to pay less than something is worth?

Why do we buy the story that happiness results from underpaying for something?

Often we can be so far removed from a product’s creation that it’s hard for us to understand the value of the thing we are buying. But, when we have first-hand evidence of the love, time and energy put into creating something, why would it feel good for us to undervalue it?

How do you feel when your time, energy or love is undervalued?

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Create Your Own Economy of Integrity

New Economy

You have a choice in the kind of market economy you participate in.

The type of economy you inhabit, as a customer and/or as a business, is yours to define. If you imagine a different kind of market society, and a different way of valuing the world, you have the opportunity to shape it. You are contributing to an integrity-driven economy each time you allow your values to drive your decisions.

Too often though, we betray our values when we find ourselves overcome by money pressures. In these moments, we see our integrity as a cost. But the true cost is acting on our price/profit-motivations, as we can make short-sighted choices that prove far more costly in the long-term.

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Mapping the Results of Giving Freely

Tara's Pay-What-It's-Worth Pricing mind map

If I Am Ever Going to Support Something…

Perhaps you’ve noticed, but I don’t really do endorsements here. I just can’t get behind a person, a place or a thing that I haven’t experienced directly, and derived value from. How could I assure you of the value of something or someone I’ve never actually worked with? I can’t. So I won’t. And I haven’t.

This decision is despite ‘information’ otherwise insinuating that one could grow rich and buy a yacht if only they had some affiliate advertising on their site.

I love money, I do, but my focus is on value. And I will not support things just because I can profit from them. I am committed to associating with excellence, in every facet of everything I do. I can not ignore the cost to my business of promoting the mediocre, and not really helping people. It is not worth compromising my most prized asset, my integrity.

This is Me Supporting Something… and Why

Two weeks ago, Mark Dykeman of Thoughtwrestling offered me a free review copy of his ebook on mind mapping.

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Prosperity is a Venn Diagram Away

VTG=VO
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Your Voice: the public expression of your authentic identity

Your authentic identity can be found in exploring Your Values, Your Talents, and Your Goals.

Values: what’s important to you
Talents: what you’re good at
Goals:
what motivates you

Understanding your unique mix of VTG, and expressing it, is what Your Voice is made of, and it is Your Brand. Your Brand is the public expression of your authentic identity.

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