This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price...
Blog
My Blog
In 2008, I started my own business in order to have the life I desired. This blog is a reflection of my innerpreneurial journey.
Some topics I write about…
Being an Innerpreneur
Pay What It’s Worth Pricing
Cultural Creativity
Featured Articles
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious....
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates...
What Being an Innerpreneur Means to Me (And Only Me)

[tweetmeme] I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it once upon a time ago (early 2007) when I was starting my business.
I saw the book Karma Queens, Geek Gods and Innerpreneurs in the bookstore and despite the fact that I had little interest in the book’s overall themes, I bought it. I was compelled by the term, Innerpreneur, and intrigued by the people it described.
It spoke to me. I connected with it. I didn’t totally understand what being an Innerpreneur meant but I found truth in it.
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations?...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's...
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative...
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Are You An Innerpreneur?
Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.
Futurist Thinking
Let’s explore three modes of futurist thought…
Pay What It’s Worth Is On Sale Today!
The long (at least it has seemed long to me) wait is over! Pay What It’s Worth: You Don’t Need to Set a Price on Value, my new and first book, is on sale today!
Fresh Words, Fresh Space
Pay What It’s Worth: You Don’t Need to Set a Price on Value is on the cusp of being published by Integral Publishers, and I’m happy to be blowing the dust off my keyboard and getting back into things.
Latest Posts
Exploring Our Money Shadow
This is an excerpt from my upcoming book from Integral Publishers, Pay What It's Worth: You Don't Need to Set a Price on Value. Stay updated on when it's available for purchase here. Money is a symbol of two basic principles that underlie every process in the physical...
The Power of Relationships
Every relationship you develop, from the most casual to the most intimate, serves to help you become more conscious. We are taught to honour others, yet often this is one of the most difficult acts we can perform. For not only does it require us, first and foremost,...
What Icarus Can Teach Us
Do you know the Greek myth of Icarus? Icarus is the son of Daedalus who dared to fly too near the sun on wings of feathers and wax. His father cautioned him that flying too near the Sun would cause the wax to melt. But Icarus became enthralled with his ability to fly...
Choose Your Own Character
As this new chapter, a new year, begins I'm considering the story I am writing, and whether the character I'm currently playing is fully embodying who I want to be in the story of my life, now and in the future. Do you know what an archetype is? Archetypes are...
“Pay What It’s Worth” is Not “Pay What You Can”
As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can as a very different thing. Each approach communicates very different things about your brand, and the exchange you seek. Care to explore this with me...
The Forms of -preneurship and Your Personal Brand
If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates your value? Entre-preneurship: taking charge of your own business Literally, the word means: "begin to take charge" but is often defined as the...
What Being an Innerpreneur Means to Me (And Only Me)

[tweetmeme] I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it once upon a time ago (early 2007) when I was starting my business.
I saw the book Karma Queens, Geek Gods and Innerpreneurs in the bookstore and despite the fact that I had little interest in the book’s overall themes, I bought it. I was compelled by the term, Innerpreneur, and intrigued by the people it described.
It spoke to me. I connected with it. I didn’t totally understand what being an Innerpreneur meant but I found truth in it.
Marketing vs. Advertising vs. Public Relations: An Analogy
Do you have trouble understanding what the heck the difference is between Marketing, Advertising and Public Relations? I know I certainly do. Here's a quick analogy to help you differentiate: If a young man tells his date she's intelligent, looks lovely, and is a...
How Do You Define the Achievement of Success?
A few months back I was helping to design the header graphic for a new blog that was being launched. The blog's content focused on how to achieve 'success' in business. And while trying to design a logo that communicated 'success', I realized that I had no idea what...
How Culture and Consciousness Intertwine
When it comes to consciousness, there are really two forms that exist, absolute consciousness and relative consciousness. What is Absolute Consciousness Absolute consciousness is your moment to moment awareness of everything in the world. I am aware of the computer...
Marketing to Innerpreneurs & Cultural Creatives
Discover the keys to practicing mindful marketing and connecting with your fellow Cultural Creatives.
How We Got Here: Becoming a Cultural Creative
The four steps every Cultural Creative takes to find their own truth.
Are You An Innerpreneur?
Do you have an impulse to make things different? You just might be an Innerpreneur. Either way, your intrigued.

Tara Joyce
Author. Wizard of Less Obvious Things
I’m fascinated and repelled by the things humans do, the ways we can be, all the stuff we can not bare to look at about ourselves, all that makes us so messy, and nasty, and beautiful.