There was nothing in the world I feared more then when humans attack.
So much so, that for a long time, I did my best to avoid humans altogether. To avoid them meant I wouldn’t be attacked.
I’d be safe.
But, the attacks still happened, despite my attempt to control and prevent them. No matter what I did, I couldn’t control how you behaved.
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
