Co-Creating Communication

I’ve got this tendency in communication, maybe you have it too… I sometimes take on more responsibility than is rightfully mine. You see, I am good at communicating. It comes naturally. I like it and because of this, I sometimes take on the job of doing...

Yet Another Thing I Think I Know About Personal Branding

photo credit to BasicallyAdvanced

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.

I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.

So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.

Saying No

No

It’s hard to say no sometimes.

Sometimes it feels like I can’t say it.

That it would be wrong to.

In those moments, I am feeling that no is not an option for me.

“Pay What It’s Worth” is Not “Pay What You Can”

As a practitioner of Pay What It’s Worth pricing, I see the business approach of asking a client to pay-what-they-can as a very different thing. Each approach communicates very different things about your brand, and the exchange you seek. Care to explore this with me...