Sharing the Responsibility of Not Setting Prices

Recently, there was an interesting experiment conducted in not setting prices and charitable giving, by UC San Diego Rady School of Management and Disney Research. Conducting their experiment at a popular roller coaster, using post-roller coaster action photos as the...

What Are You Asking For?

I’m so intrigued by what I’m witnessing. With time, I’m learning of more and more business experimenting with not setting prices. Their individual approaches to doing so are wholly unique, with nuances tailored to meet their specific business needs....