Seller’s Choice: Why Would I Use Pay-What-It’s-Worth-Pricing?

by | Feb 11, 2013

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As a business owner, here are some reasons why you might employ Pay-What-It’s Worth pricing:

1. It reduces transaction-related costs

  • reduces the cost incurred from finding info on your customers willingness to pay
  • removes the cost of promotional pricing initiatives
  • reduces the cost of sales
  • removes the cost of setting prices