Your Toolbox

Every craft-person has a toolbox of tools and techniques they use to bring their work to life. You too have a toolbox full of the tools and techniques you’ve picked up over your lifetime that have helped you to shape your life into what it is today. Your tools...

One More Thing I Think I Know About Personal Branding

It’s About Sharing. While the web is a powerful tool for developing our personal brand, it’s important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant,...

And Another Thing I Think I Know About Personal Branding

It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It’s you I need to tune into, and turn on. It doesn’t matter what we’re talking about, business or personal. Us humans,...

Yet Another Thing I Think I Know About Personal Branding

photo credit to BasicallyAdvanced

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.

I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.

So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.

One Thing I Think I Know About Personal Branding

NoMessage

There is no demand for my message.

Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.

Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.