An Experiment in Selling Products Online using Pay What It’s Worth Pricing
I’m curious about selling products online using PWIW and how it can work best. So, about six months ago I turned some communication tools I’d created over the years into products and began selling them in my store using PWIW.
Using PWIW for an Online Store
For my experiment, I wanted to figure out a strong way of selling a product online using PWIW. My first task (I felt) was to find software to help me with the buying and selling of my products. I needed a shopping cart tool to enable the sales transaction and to provide the product to buyers after sale. After doing research I decided upon using e-junkie. I have been happy with this decision.
The second decision I needed to make was how I was going to employ the e-junkie shopping cart with PWIW pricing. As with most online shopping carts, while it allows the customer to set the price of the item (often called a donation), it also requires the seller to set a suggested price.
Suggested Prices Signify Something
One of those things they can signify is what I think the thing I’m selling is worth. And for this experiment, that’s not what I wanted to do. I wanted you alone to decide what the product is worth to you.
But this was not, and is not, an option currently with online shopping carts — to set NO suggested price — so I needed to set the suggested price at something.
