An Invitation to the New World
Let’s architect together a new world where we pay attention to the price tags of our actions.
A More Empowered Economic Reality
Since Dec 2020, new price tags can be found throughout Amsterdam that includes the true and complete costs of the goods being produced and purchased…
Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
