Value Pricing Your Service Business: Establishing a Payment Structure
Call it what you will -- value pricing, karma pricing, pay-what-it's-worth pricing -- any way you cut it, not having a price is not normal. Letting your customers set your price is very unorthodox. And yes, it makes people uncomfortable. As far as I can tell, it's hardly ever done. I learned about the idea from author Phillip Dignan, and in the last 6 months I've learned that Radiohead and a few restaurants use the model, as well as a web developer in India and a business consultant in England. And there's also a woodworker in America that is experimenting with it... and then there's me.