It’s the Squishy Stuff that Counts
When it comes to business, we tend to focus on the “hard stuff”. We believe with the right idea, coupled with equipment, know-how and a little money, we will be a success.
We write business plans, take classes, invest in seminars, read books and magazines, and worry over and debate the nuts and bolts, the material resources and the fundamental idea, of our business.
It’s not the idea, it’s you
It’s not the “hard stuff” that will make your dreams come true, those things you can easily acquire. Having an idea does not make you unique, nor does having the knowledge to execute it. It’s the quality of the person who’s turning the idea into reality, the “soft stuff”, that matters.
It’s about the hand that holds it, molds it and does something with it. You, and you alone, are the ultimate predictor of your success.
People make great businesses
It’s time for you to rethink “what it takes”. You are an individual with unique circumstances and goals. Understand what your gifts are and determine what you want and need. Only then, after uncovering the squishy stuff, the soul of your business, will the “hard stuff” help you to fulfill your dreams.
photo by: ixographic
