Ever heard the term "the beautiful, the good and the true"?
Plato was the first to note that every event in the physical world has 3 dimensions - the beautiful, the good and the true.
The Beautiful stands for the expression of 'I' in the world. It stands for Art or Self. It's about how you personally see and feel about the event.
The Good stands for the expression of 'We' in the world. It stands for Morals or Culture. It's about not just you but others see the event.