Make Me Work For It
\’\’I’ve always liked the idea of burlesque. The slow tease. The gradual peeling away of layers. The art of making ’em wait for it.
Your marketing, especially your web presence, could be seen as a soul strip-tease. Each time you create for it’s purpose you reveal a bit more about your Self.
Cultural Creatives are attracted to layers. We enjoy having our minds challenged. We don’t want it all at once. We want it to take time for the truth underneath to be revealed.
Why not use this concept in your advertising messages? Layer them. Don’t make it easy. Get us curious about you. Make us work for it. We’ll like you all the more because of it.
photo credit: hedonaut
