1 post from day 16/02/2012

Pay-What-It’s-Worth Pricing: Just the Facts, Ma’am

Worth

Here are some basic findings on using a Pay-What-It's-Worth pricing system from the research paper Pay What You Like by J Fernandez and B Nahata:

1.

If a buyer feels that a product or service provides a positive value, they will never 'free ride' and not pay anything.

2.

Under certain conditions Pay-What-It's-Worth can provide a larger profit than uniform pricing. A business that can best benefit from PWIW is:

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