1 post from day 08/10/2015

Sharing the Responsibility of Not Setting Prices

Recently, there was an interesting experiment conducted in not setting prices and charitable giving, by UC San Diego Rady School of Management and Disney Research. Conducting their experiment at a popular roller coaster, using post-roller coaster action photos as the item to be valued, they found not setting prices to be a viable pricing strategy and social responsibility strategy for companies--when the customer’s willingness to give is stimulated. While the study focuses on stimul...

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