2 posts tagged authentic voice

One More Thing I Think I Know About Personal Branding

It's About Sharing. While the web is a powerful tool for developing our personal brand, it's important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love. In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know. Putting this understanding together, that the web is a medium ...

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Yet Another Thing I Think I Know About Personal Branding

photo credit to BasicallyAdvanced

The more value found in my signal, the stronger it will be.

I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people. I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it. So I tune in. I listen to the marketplace and my community for ideas on what I'm signifying with my brand. And I listen to myself.

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