by Tara Joyce | Dec 4, 2015 | Personal Branding
It’s About Sharing.
While the web is a powerful tool for developing our personal brand, it’s important to remember that the web isn’t primarily a medium for information, marketing, or sales. It’s a place for people to meet, talk, create, disagree, rant, and love.
In a similar vein, authentic marketing is about creating conversation and connection. You cultivate this by sharing what you care about, and what you know.
Putting this understanding together, that the web is a medium to connect with people, and marketing is a means for creating connection, we can conclude personal branding is about using the resources you have available to share your authentic signal, your perspective of the world, and trusting your right people will connect with the unique value your expression creates.
Four other things I think I know about personal branding are:
1. It’s a table for two.
2. The more value in your signal, the stronger it will be.
3. Your point of view matters.
4. There is no demand for your message.
photo credit : Lena
by Tara Joyce | Sep 19, 2013 | Personal Branding
The more value found in my signal, the stronger it will be.
I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.
I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.
So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.
Who is tuning into me? What am I tuning into? Are there any discrepancies in what I am are hearing and experiencing internally and externally?
When I work on knowing my value, I work on “developing my authentic voice”. My true voice expresses what’s inside me, and my brand. And the more She shares, the stronger my signal is, and the more of You it will reach.
My signal holds a lot of power. So I need to be careful with it, my communications. I need to be mindful of how I connect with you, and how I share my passions, my values, and my talents with you.
When I find I’m not communicating to add value, it’s wise to choose not to broadcast. Thoughtful communications are what serve me and grow my signal stronger.
photo credit: BasicallyAdvanced
