by Tara Joyce | Mar 2, 2017 | Innerpreneurship, Personal Branding
Creating a business is just as abstract as creating a painting, and while you can go to a million painting classes and learn a thousand difference techniques, what will end up on the canvas depends on you. Knowing how to do something doesn’t makes it special—it’s the art of it, the You in it, that makes it what it is.
The right way to run your business, the art of your business, is learned through experience and in a growing awareness of what you know, what you are good at, and what you can do. It’s through this understanding that you uncover how you want to and ‘should’ do business.
If it was so easy to be great simply by knowing how to do something, wouldn’t there be more great people doing really great things? Knowing how to do something is easy, it’s the art of doing it that’s hard. That takes creation, and it requires a stretching of the mind that can be so uncomfortable many people spend their whole lives avoiding it.
photo credit: Alex L’aventurier
by Tara Joyce | Dec 8, 2014 | Innerpreneurship, My Journey | What's On My Mind, Personal Branding
There’s a growing phenomenon in Business, specifically in Marketing and Branding trends, of increasingly emphasizing the importance of telling your story — or more truthfully, selling your story.
This concept confuses me.
Asking me what my story is confuses me. You knowing what your story is confuses me.
When I’m asked what my story is, for instance, I may think about my “Innerpreneurial” story just to help my mind focus, but even then I fragment into a million directions. Do I want to share about getting my business starting? Do I want to share about reclaiming my artist and overcoming my creative and mental blocks? Or do I share how I’ve managed my home when both my husband and I are entrepreneurs? What about how I’ve needed to and have completely redesigned my life and world? Where and what part of my life experience is the part that sells?
Maybe this whole story business is suppose to confuse me. Maybe there’s benefit for me to be confused and feeling unsure. Maybe there’s benefit to you seeming clear in your story, and I, not. Maybe then I will more easily buy your story.
Maybe I’m to be confused by the idea that I have one powerful story to tell and sell, and that I can neatly fit my life and my experiences into it. Maybe that’s the point. To present life, or me, or my product, as more simple and clear, together and whole, than your life currently is. Maybe then you will buy the story I’m selling and telling.
There are so very many experiences and learning within me that when I attempt to present you with just one, I wholly feel the incompleteness of the perspective I am presenting. This feeling leaves me wondering, how valuable is it for us to be attached to our own and others stories? What value do we get from these stories we repeat about our Self and others?
There are so many potential stories within us, the ones we attach to and share, what do they say about us and how helpful are they?
photo credit: Venture Vancouver
by Tara Joyce | Aug 31, 2012 | Innerpreneurship, Personal Branding
I’m excited to announce that I’ve created something for You! exploring brand Me. It’s a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand.
I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding!
made with love,
