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Discovering the Meaning of Pay What It’s Worth Pricing

An Exciting Concept I learned about the concept of Pay What It's Worth pricing as a result of an email from a reader, Jay Cowan. He recommended I check out the book called Secrets of the Wealthy Mind, as it discussed the concept of Innerpreneurs. At the time (2009), there was only one book I knew that mentioned and identified Innerpreneurs as a group, and so I was fascinated. Jay also mentioned that the author, Phillip Dignan, had “an interesting way of selling it”, referring to ...

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