An Experiment in Selling Products Online using Pay What It’s Worth Pricing
I'm curious about selling products online using PWIW and how it can work best. So, about six months ago I turned some communication tools I'd created over the years into products and began selling them in my store using PWIW.
Using PWIW for an Online StoreFor my experiment, I wanted to figure out a strong way of selling a product online using PWIW. My first task (I felt) was to find software to help me with the buying and selling of my products. I needed a shopping cart tool to enable the sales transaction and to provide the product to buyers after sale. After doing research I decided upon using e-junkie. I have been happy with this decision. The second decision I needed to make was how I was going to employ the e-junkie shopping cart with PWIW pricing. As with most online shopping carts, while it allows the customer to set the price of the item (often called a donation), it also requires the seller to set a suggested price.
Suggested Prices Signify SomethingOne of those things they can signify is what I think the thing I'm selling is worth. And for this experiment, that's not what I wanted to do. I wanted you alone to decide what the product is worth to you. But this was not, and is not, an option currently with online shopping carts — to set NO suggested price — so I needed to set the suggested price at something.
exploring brand Me
I'm excited to announce that I've created something for You! exploring brand Me. It's a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand. I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding! made with love,