1 post tagged psychographics

photo credit: illuminaut

What and Why We Buy

I like to write about our Values, our Worldviews, and the Subcultures we inhabit — but I don't think I've ever clearly explained why, have I? Maybe I've never written about it clearly before because it hasn't been clear to me why it really matters until now. Having knowledge about these topics is a business owner’s secret weapon. For they determine what and why we buy. They’re psychographics and they explore an individual's concepts of the world they live in. Demographics ...

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