Rise of the Innerpreneur

Exploring Our Money Shadow

This is an excerpt from my upcoming book from Integral Publishers, Pay What It’s Worth: You Don’t Need to Set a Price on Value. Stay updated on when it’s available for purchase here.

Money is a symbol of two basic principles that underlie every process in the physical world: the principle of value, and the principle of giving and receiving. Whether it is our money, our labor, our commitment, or our care—we estimate the value of something by what we are willing to give for it and receive from it. This respect and attention we give to what we value, and how we value it, is a reflection of our self-worth. The lack of respect we give to the things that matter to us—including our bodies and the worth of our labor—is also a reflection of our self-worth. This unconscious lack of respect is our shadow energy around money and self-worth, and commonly manifests itself as the emotions of fear and greed, which are closely tied to our modern relationship with money and wealth. The corruption, materialism, and consumerism of modern society, and the widely disproportionate difference in wealth between the people at the top of the income ladder and the rest of society are all manifestations of our collective money shadow.

Unaware of our personal shadow energy, we have “bought into” the idea that if we can afford an item, it must measure and reflect the inherent value we hold—and if another cannot, they must be worth less and hold less value than we do. Disconnected from our own and others’ true sense of worth, we are losing our intuitive sense of how much to give for the value we receive. Instead, we are building ourselves up with material accumulations, as though they alone are a reflection of our worth and deservedness. What our money shadow does not recognize however is that money is only one type of currency, one type of wealth, and it is not a true measure of our self-worth. Perceiving money as the only and/or most important measure of wealth and self-worth can only leave us feeling unsatisfied. There will always be someone with more money, and thus there will always be someone for us to feel less than. While several psychological studies have revealed that although material security definitely increases our happiness, beyond a certain income level this correlation between income and happiness drops significantly. One reason for this is that a major ingredient of happiness is a sense of sufficiency—of having enough. In a culture where we are trained to consume and to compete and compare, many of us have lost the ability to recognize this feeling of satisfaction. We find ourselves feeling we do not have enough, that we are in lack, and these feelings further trigger our shadow emotions of fear and greed. We find ourselves feeling that we are not enough.

While we may not objectively live in poverty, in essence, our culture lives with a poverty consciousness. Attached to material goods as a symbol of our self-worth, we are now better equipped to feel in lack—to feel we do not have enough and are not enough—than to feel satisfied. This lack of satisfaction, this poverty consciousness, is extremely painful and often manifests in mental habits like criticism, judgment, envy, and anger. Unaware of the pain we are in, and unable to recognize a feeling of satisfaction within our self, we unconsciously invest in scarcity—we acquire for the sake of having more and more, further losing our ability to access our inner feeling of “enough.” Lost in our greed, we endlessly chase the ever-receding prize that is our happiness.

It is not easy to feel whole and satisfied in a collective culture that sells you on your insufficiency. It requires cultivating a conscious awareness of how you behave and how you think. It involves actively looking at your attitudes and imbalances around money, authority, and health. There is a balance to be found between greed and generosity, between trusting in abundance and buying into scarcity. A healthy relationship with physical wealth can be cultivated within yourself.

photo credit: Jimi Filipovski

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.


I can’t take ownership of these feelings, these thoughts.

These issues are not mine to hold.

I am without scars; flawless. Undesirable qualities, I have not.

It is You that is angry. Jealous. Insecure. It is You that is to blame.

It is You that has these faulty thoughts, incorrect feelings.

You are the source of what I do not like.

About myself.

You are my projection.

It is You that I can blame for these uncomfortable feelings. For my distress.

It is on You that I can dump and disown what I do not want to see.

About myself.

Disowning myself and disrespecting my truth makes it easier to disrespect Yours.

My thoughts, motivations, desires, and feelings do not matter, so why should Yours?

photo credit: Gabe Austin

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Ageism and Entrepreneurship: 5 Ways to Make Old Age Work in Your Favour


This article is written by guest author Jelena Djurdjevic.

We all know that getting old isn’t for the faint of heart. As people advance in age, new challenges related to physical and mental ability need to be overcome in order to ensure a productive lifestyle. With modern developments in medicine and nutrition, however, people can now maintain their ability to function at a high level well into their 70s and even 80s. In these circumstances, it stands to reason that success in the competitive world of business is also achievable, so let’s take a closer look at the reasons why ageism should fall by the wayside in the years to come:

1. Entrepreneurial drive is permanent

In a recent survey of 720 people aged 65 and older, both men and women testified as to what their greatest fears were with regards to ageing. Aside from expressing concern about their physical and mental well-being, many respondents feared losing their financial independence. To that end, one of the best ways to guarantee peace of mind in your twilight years is to never give up on your dreams. Nurture and harness your entrepreneurial drive even as your body starts to falter, and you’ll likely discover that your capacity for hard work and innovation is far from running dry.

2. History supports anti-ageism

Looking back into the past, there are plenty of instances where extremely successful enterprises have been started by people who were nearing retirement age. Moreover, even when it comes to companies that are led by youthful entrepreneurs, more often than not you’ll see an experienced businessman employed at a top level of the enterprise. To give just one famous example, John Sculley played an essential role in shepherding Steve Jobs’ burgeoning Apple empire throughout its early years, even if his level of name recognition isn’t on par with that of Jobs.

3. Expertise is a valuable asset

Simply put, one cannot go through life without accumulating knowledge. The more the years pass, the higher level of expertise one stands to gain in any chosen field. In the business world, this usually translates to a deeper understanding of the various mechanisms that govern companies and their employees. Time also tends to bring about a certain level of wisdom in some people, one that comes from seeing things happen over and over again, as well as infuse them with the kind of patience that’s necessary to prevent rash decisions and other misguided ventures. All these qualities are guaranteed to come in handy at an executive level, and are prized assets for companies everywhere.

4. Commanding respect

Another consequence of growing old lies in having your stature expand in the eyes of co-workers. People are taught from an early age to feel a sense of respect towards their elders, especially if they’ve achieved a position of prominence within their chosen field. Indeed, the average age of a CEO across all industries is 50 years old upon taking office, which illustrates the fact that older people tend to be trusted more with authority than their less experienced colleagues. Even in the relatively new Information Technology sector, the average CEO age has crept up to 45 years old, a sign that the industry is stabilizing and nearing its maturation stage.

5. More contacts, more opportunities

In the business world, who you know is often just as important as what you know. To that end, people who have accumulated a large amount of business contacts will generally have more people they can rely on. Naturally, this translates into a bevy of new opportunities, from business expansion possibilities to simply having a wider pool of available candidates to fill potential job openings with. Of course, this only works if you’ve carefully cultivated your contacts throughout the years, since burning bridges and being generally anti-social rarely lead to many long-term alliances.

All in all, it’s clear that older people have certain unique things that they can bring to the table in almost any business setting. For these reasons alone, their place in the world of entrepreneurship should continue to stabilize as their standing in society improves. As it stands, although it may sometimes seem like young man’s world out there, it’s one that’s irrevocably built and maintained on the sturdy shoulders of the elderly.

Love and Esteem


What if these two things were created equal?

What if wealth, beauty and status mattered as much as compassion, respect, care and value?

How would that change things?

What if my self-esteem (my view of wealth, beauty and status) was equal to my self-love (my view of compassion, respect, care and value)?

What if I focused on respecting my feelings (compassion), setting my boundaries (respect), ensuring my wellness (care) and cultivating my gifts (value)?

Would I find that my power (beauty, wealth and status) had grown as a result?

My esteem wants to have and do but without knowing where my love lies, am I really getting what I want?

I can make the connection.

Between my external desires and my internal needs. I do not need to pursue one at the expense of the other.

Through loving myself I am creating the esteem I desire.


This article was partially inspired by the concepts found in Madly In Love With Me by Christine Arylo.

photo credit: stars alive

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.

Our Relationships of Integrity

They are our relationships built on mutual trust and respect.

They are our relationships in which worries subside over being taken advantage of, or of needing to control.

They are our relationships where both parties act with confidence and ease.

They are our relationships in which games are not played, and expectations and needs are communicated clearly.

These are our relationships of integrity. They are our connections where we express and share without reservation.

We have examples of this kind of relationship everywhere we go. You participate in them at the restaurant you love to eat at, or the public transportation you trust to get you from A to B.

Our economy would not function without these relationships. There would be no buying or selling without them. If we look hard enough we can see that our relationships of integrity are the base of our modern economy.

There are so many people all around the world doing the right thing day after day so everyone can benefit. They are you, and they are me. We are the invisible glue that holds our economy, and our world, together.

photo credit: Brandon Doran

Hello! I’m Tara, a wizard of less obvious things. I love hearing from you, so please feel free to connect with me.

I deeply appreciate your support of my work—through allowing it to grow in your imagination, through sharing it with others, and through your financial support.