The more value found in my signal, the stronger it will be.
I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.
I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.
So I tune in. I listen to the marketplace and my community for ideas on what I'm signifying with my brand. And I listen to myself.
