Fixed In Place
My lower mind is the part of my mental construct that demands for me to be a fixed thing. It desires definition and certainty. It desires to pin ME down. Whereas my higher mind understands the freedom I receive from being nobody. My higher mind sees the value of...You’re So Much More Than Your Story
There’s a growing phenomenon in Business, specifically in Marketing and Branding trends, of increasingly emphasizing the importance of telling your story — or more truthfully, selling your story. This concept confuses me. Asking me what my story is confuses me....And Another Thing I Think I Know About Personal Branding
It’s a table for two. In the end, it’s just me and you. I need to connect with you. You need to enjoy the experience of being with me. It’s you I need to tune into, and turn on. It doesn’t matter what we’re talking about, business or personal. Us humans,...The Art of the Ask
Value-For-Value Pay What You Want Pay What You Value Gift Economy Pay What It’s Worth Collections of words. Collections of words that intend something similar, and yet different. They all describe a concept. That you trust your customers to determine the value...Yet Another Thing I Think I Know About Personal Branding
The more value found in my signal, the stronger it will be.
I think of my signal as how I am perceived by others. Like a radio signal, my signal appeals not to everyone but to certain people.
I think of my value as how I am of service to others. The more I understand and grow it, the easier I can communicate it, and You can connect with it.
So I tune in. I listen to the marketplace and my community for ideas on what I’m signifying with my brand. And I listen to myself.
Lovingly Crafted By
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
