Who am I?
Why am I here?
These questions matter to my personal brand.
The answers not so much. It’s not really about them. My value lies in the asking, in the questions.
Personal branding isn’t about packaging myself up into a pretty box and showing only the good and glowing. The whole me, not my tidy little message, is what people want and will see, whether I attempt to control it or not.
Establishing a message for myself, deciding on a pretense, trying to make you think what I want you to think about me, is not of benefit to me.
I’m excited to announce that I’ve created something for You! exploring brand Me. It’s a fun and probing personal branding exercise supporting you in discovering and communicating the essence of You and Your Brand.
I love using this simple and effective awareness tool with my branding clients, and it occurred to me that it would be valuable as workbook for you to experience. I hope you find the exploration expanding!
made with love,
Branding is an abstract concept and I find hard to understand or explain. So when I’m thinking about branding, I think about pirates.
Just imagine that you were sailing on a big, wooden ship in the middle of some cold, lonely waterway and you saw a ship appear in the distance. As it heads towards you, you see that it flies a flag… and as it gets even closer to you, you see what’s on the flag… GULP… a skull and crossbones. Seeing this logo, you immediately form an idea of what kind of experience is in store for you, courtesy of the pirate brand.
The pirates also had a brand promise – YOU ARE F*$KED – and they consistently delivered on it, client experience after client experience.
I often find it very hard to clearly differentiate the various forms of strategic communications that a person, a business and/or a brand can use.
A while back I shared an analogy explaining the differences between marketing, advertising and public relations. Today, I’ve expanded on the analogy with visual comics.
Think of your web presence as a radio signal. It is constantly sending out a frequency.
The frequency is determined by your online content — the words, images and feelings you express online.
And like a radio signal, people gravitate towards and listen to frequencies that they connect with. Frequencies that share their worldviews, interests, needs and desires. People tend to listen to frequencies that are similar to their own.
Hi there, I’m Tara Joyce.
Unfulfilled at 26, I decided to start my own business to explore how I could be of service. Quickly, I was attracted to the seemingly backwards strategy of not setting a price and to allowing my customers to determine the value of my offering. Today, my “Pay What It’s Worth” concept supports people globally in exploring their own fear-based ideas around money, value, and business relationships.
