What Tune Does Your Business Sing?

October 9, 2009 in Conscious Business · Follow Me on Twitter

frequency

Think of your web presence as a radio signal. It is constantly sending out a frequency.

The frequency is determined by your online content — the words, images and feelings you express online.

And like a radio signal, people gravitate towards and listen to frequencies that they connect with. Frequencies that share their worldviews, interests, needs and desires. People tend to listen to frequencies that are similar to their own.

Google is their tuner. The words they search for are their dial.

The more authentic your signal content, the easier it is for the right people to tune in.

photo credit: Arlette

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  • LivLane
    Love this post! I thought I'd share a fun, related story:

    Three years ago, I was working in Cubicle Land, dreaming of breaking free. Among my dreams were to start my own business and to host a radio show about living authentically. I crafted a proposal to present to a local talk radio station. In it, I included the lyrics to a possible theme song - "There's Gotta Be Something More" by a country band called Sugarland:

    "Gotta be something more...gotta be more than this...I need a little less hard times...I need a little more bliss. I'm gonna take my chances...take every chance I might...

    I scored a meeting with the radio station - in the middle of the work day - and pretended I had an appointment so I could go meet with the program director. But she never showed. I went back to Cubicle Land, feeling defeated. Then something miraculous happened. Later that afternoon, I attended a meeting with my boss. As we were walking back to our offices, he began singing my song. Out. Of. The. Blue. Said he'd heard it on TV the night before and it got stuck in his head.

    What are the chances? I saw it as a sign. A really loud sign. I pulled the radio station proposal out of my briefcase and showed it to him right then. Within a month, he had convinced the powers that be in Cubicle Land to sponsor the show and, since money talks, the program was on the air three months later at the very station I had planned to pitch. Soon after, I left the Cubcile Land gig to focus on my radio show and I start my own business...and we're still humming along! :)
  • Liv,

    Thank you for sharing your story and your tune;) It is reaffirming to
    know you followed your intuition and were conscious to the signs
    around you helping you to lay your path. Thank you for sharing a piece
    of your Innerpreneurial journey with me.

    I look forward to connecting with you more.
  • As someone who is currently retuning her signal, this has been a real validation for me. I love your broadcasts, Tara. Thank you :)
  • Hi Jan,

    It is my sincere pleasure. Thank you for reading and it's great to
    hear your voice for the first time.
  • Tara,
    Great analogy. I think for small biz and innerpreneur the key will be rising above the noise. Helping people find a clear signal of their unique value/offer...
  • Oh, Tim, I couldn't agree more. And the exciting thing for me is that
    I'm realizing this one of my gifts -- helping people find a clear
    signal so they can rise above the noise.
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